Roland DGA and Western Sensibility partner to push the limits of surface design

November 16, 2023
The Art and Technology Companies Bring New Solutions to the Interior Design Industry The Art and Technology Companies Bring New Solutions to the Interior Design Industry

Wide-format digital imaging leader Roland DGA announces its partnership with Western Sensibility – an art-driven surface design and digital printing studio – to further introduce digital printing technology to the interior design and architecture industries. In addition to generating a greater awareness of advanced Roland DG digital printing technologies within this space, the partnership will allow both companies to collaborate on product solutions, media offerings, and educational content.

Founded in 2021 by Kathryn Sanders and Leana Becker, Western Sensibility specializes in the design and production of sustainable textiles and wallcoverings for hospitality, commercial, and residential design and architectural projects. Over the past three years, the studio has experienced rapid growth and hopes to further expand its reach and creative capabilities by partnering with Roland DGA.

“We’re proud to partner with such a forward-thinking company that honors the artist’s perspective as much as we do,” said Kathryn Sanders. “We’re building something special with Roland DGA.”

While Western Sensibility has a long-standing relationship with Roland DGA, this new partnership will enable the studio to take its operation to an even higher level. Working beyond peel-and-stick substrates, Western Sensibility has developed luxury textile-based wallcoverings built for longevity and, together with Roland DGA, can offer fresh and fully tested solutions to the interior design community.

At present, Western Sensibility relies on a state-of-the-art Roland DG belt-driven hybrid UV printer and roll-to-roll UV printer to produce its high-end wallcoverings and architectural elements, which feature stunning designs created through their collaboration with over a dozen contemporary artists. The partnership will also give the studio access to additional innovative technologies, such as the unique textured wallcovering production methods offered by the newly formed Roland DG Group company, DG DIMENSE.

As a studio dedicated to experimentation, Roland DGA’s printers give us an edge,” says Sanders. “We’ve always been amazed by Roland DG technology and are thrilled to have this new opportunity to innovate while providing consistent quality to our clients.”

Roland DGA is also excited about the partnership with Western Sensibility. “We are really looking forward to the new opportunities made possible by our expanded relationship,” said Roland DGA’s Vice President of Marketing and Customer Development, Dan Wilson. “Over a relatively short period of time, this talented studio has built a name for itself within the interior design sector, as well as significant customer demand for their design and production services. This partnership will increase interest in digital printing for interior design and architectural applications using our products, while opening up new creative possibilities for Western Sensibility and their clients.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 3
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 24
drupa 2024 Opens In... May 28, 2024 10:00 am 94
PRINTING United Expo 2024 Opens In... September 10, 2024 10:00 am 200
Your 300 x 300 Banner Here
The Print Show 2024 Opens In... September 17, 2024 10:00 am 206

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Sign Trade Supplies introduces new wood grain aluminium and special texture coatings

Sign Trade Supplies intro…

Feb 21, 2024 Rate: 0.00

The Big Ink Tank plans expanded offering with new VeloBlade Nexus 2516 from Soyang Hardware

The Big Ink Tank plans ex…

Feb 21, 2024 Rate: 0.00

What to see at Sign & Digital UK 2024

What to see at Sign &…

Feb 21, 2024 Rate: 0.00

Innotech Digital announces new print media collaboration on Epson SC-R5000 resin printers

Innotech Digital announce…

Feb 21, 2024 Rate: 0.00

Legacy of Firsts: Vanguard Digital’s first customer invests in first VK3220T-HS flatbed printer

Legacy of Firsts: Vanguar…

Feb 20, 2024 Rate: 0.00

Featured News

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Linney chooses state-of-the-art swissQprint Kudu flatbed printer to drive print innovations

Linney chooses state-of-t…

Nov 21, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Features/Applications

Hollywood Monster's eco-signage gets screen debut at Nottingham cinema

Hollywood Monster's eco-s…

Feb 15, 2024 Rate: 0.00

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Pivotal Signs & Imaging swaps freezing ice rink for sandy beach with Drytac Polar Grip

Pivotal Signs & Imagi…

Dec 14, 2023 Rate: 0.00

Carbon Graphics Group uses Drytac ViziPrint Deco + for striking window graphics project

Carbon Graphics Group use…

Dec 05, 2023 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH