Pop-up shops - new opportunities popping up for retail signage

February 12, 2019

Once thought to be a venue for cash-strapped start-ups and starving artists, “pop-up shops” are becoming an accepted retail phenomenon. Pop-ups are an effective means of generating buzz, building brand awareness, testing new products and driving excitement and sales for established retailers and entrepreneurs alike. There is an enormous opportunity for print in this new retail scene!

The trend to open temporary retail spaces in carts, abandoned storefronts, bars, and sidewalks, and has now spread worldwide and is an estimated $50-billion industry. Gap transformed a school bus with a 60’s-themed clothing line using the bus as a traveling store, and Kanye West opened his Life of Pablo merch pop-ups around the world making an astounding $1 million in two days.

Pop-ups require novel ways to transform temporary spaces into attention-getting retail stores creating a huge, ever-changing need for indoor and outdoor retail signage. HP offers a multitude of print media to create retail applications for aqueous ink technologies to help print service providers meet the challenges of this new retail customer.

  • HP Everyday Matte Polypropylene – a recyclable polypropylene that provides vivid POP signage and event displays.
  • HP Opaque Scrim – a premium scrim banner that is water- and tear-resistant to withstand harsh weather conditions.
  • HP Universal Adhesive Vinyl – a permanent, pressure-sensitive adhesive for eye-catching indoor and outdoor signage.
  • HP Universal Heavyweight Coated Paper – a recyclable, FSC®-certified, heavyweight coated paper for posters and other retail displays.
Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
The Print Show 2020 Opens In... September 27, 2020 10:00 AM 116
FESPA Global Expo 2020 Opens In... October 06, 2020 10:00 AM 125
PRINTING United 2020 Opens In... October 21, 2020 10:00 AM 141
Your 300 x 300 Banner Here
Sign & Digital UK 2021 Opens In... March 02, 2021 10:00 AM 272
drupa 2021 Opens In... April 20, 2021 10:00 AM 321

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...


SEARCH