Mactac launches wet strength CHILL AT™ labels

June 03, 2020

Designed for high-quality prime labeling applications for cold food packaging and cold, damp substrates, Mactac® launches its new Wet Strength CHILL AT™ labels.

The new labels improve wet strength in moist environments. They feature a 54# bright white facestock with a customer-preferred semi-gloss finish and built-in wet strength properties for harsh environments during the application process, as well as after-market life in coolers or food and beverage packaging.

The facestock is paired with Mactac’s custom-engineered all-temperature CHILL AT adhesive, which offers higher tack than other all-temperature adhesives to quickly grab to the surface of a cold, damp package – and stay in place. CHILL AT is specially formulated for temperatures ranging from -65 to +150 degrees Fahrenheit.

Wet Strength CHILL AT labels (SGW7802) are supported with a 2.4-mil Super Calendared Kraft liner that is excellent for die-cutting, stripping and label dispensing.

In food and beverage labeling, having a wet strength semi-gloss label construction is critical. Combined with our popular CHILL AT adhesive, which has a wide temperature range and is designed using Mactac’s proprietary hot-melt adhesive technology, this labeling solution is exactly what many converters and, ultimately, customers are looking for,” says Sara Damante, senior marketing manager, Mactac Performance Adhesives. “Our Wet Strength CHILL AT product is a game-changer for the food and beverage industry, especially the craft beer market. As Forbes recently reported, craft beer sales are growing although overall beer sales are slowing; therefore, breweries continue to look for ways to differentiate themselves.”

The semi-gloss finish on Wet Strength CHILL AT labels is ideal for fine print applications. The versatile labels can be printed using flexographic, letterpress and offset printing methods with thermal or UV-cured ink systems.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2020 Opens In... October 06, 2020 10:00 AM 95
Sign & Digital UK 2021 Opens In... March 02, 2021 10:00 AM 242
Your 300 x 300 Banner Here
drupa 2021 Opens In... April 20, 2021 10:00 AM 291
The Print Show 2021 Opens In... September 28, 2021 10:00 AM 452

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...