Leonhard Kurz presents a design box series with new finishing colors and embossing structures

October 11, 2018
The trend box Anonymous from the fourth edition of the Box in Box by Kurz The trend box Anonymous from the fourth edition of the Box in Box by Kurz

The fourth edition of the design box collection Box in Box by Leonhard Kurz takes you into unknown design worlds. The new Trendboxes were presented for the first time at the Luxe Pack Monaco. The short-trend team has once again turned to agencies in search of current tendencies and social trends, discovering four new trends. These trends are reflected in the print motifs and finishing designs of the individual boxes. In addition, the short designers have developed eight extraordinary embossing foil colors that capture the current moods and express feelings of life.

One of the trends discovered is called Anonymous. As an alternative to the digital public, people strive to protect privacy and disguise the personality. Print motifs of the box are overlaid by bar-like or asymmetrical dashed embossing. Brilliant lines and elaborate microstructure embossing reveal only fragments and hide identities. One of the trend colors is Dark Blur, a deep, saturated black gray, a color that is completely unusual for stamping foils. It provides the full gloss of metallized films with reflection reduced.

The Tomorrowland Trendbox represents the fascination of alien worlds and galaxies, of unknown cultures and extraterrestrial materials. The textured surface of the box is reminiscent of distant planets. Blind embossing, printing and embossing foil motifs play together. There is a tactile structure that is not recognizable at first sight; smooth and rough surfaces, irregular circular pits and gentle elevations alternate and make the box a tactile experience. The colors associated with this trend are Strato Sky, a deep night sky blue, and Amorphus Blue, a soft, pale blue-green that seems to diffuse into another sphere.

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