FLEXcon unveils new floor graphics technology

March 21, 2018

FLEXcon Company, Inc., an innovator in adhesive coating and laminating, today announced the availability of FLEXcon® FLEXmark® floor art™ 4730 base film and FLEXmark® OV1450 overlaminate. This new indoor floor graphic advertising system is ideal for businesses and brands looking to draw attention to graphics in areas with heavy foot traffic including station domination.

FLEXcon’s FLEXmark® OV1450 is a thinner-gauge conformable 14.5 mil flexible clear matte textured vinyl overlaminate that, when laminated to FLEXmark® floor art™ 4730 white opaque vinyl base film, provides optimal adhesion to floor surfaces such as ceramic tile with shallow grout lines, PVC tile, and sealed concrete. Together, these products create a thinner cohesive floor graphic system that prevents lifting throughout the life of the campaign. The textured overlaminate delivers excellent clarity over dark colors and metallic graphics for visual impact.

“Typically for station domination, large panels of graphics are overlapped. The graphics need to withstand heavy foot traffic, cannot lift throughout the life of the campaign and must remain removable from the floor surface. The FLEXmark® OV1450 textured overlaminate protects the graphic, and the aggressive adhesive system of FLEXmark® floor art™ 4730 keeps the panels from lifting, providing our customers with a product that they can rely on to perform,” said Bekie Berg, Market Development Specialist at FLEXcon.

FLEXmark® floor art™ 4730 is printable via UV and solvent screen, UV and solvent inkjet, UV offset, and is HP Latex compatible. This system, FLEXmark® floor art™ 4730 and FLEXmark® OV1450 is designed for durability and removability for up to 90 days. In addition, it is UL 410 classified for slip resistance. The system, 4730 and OV1450, is available in Quick-Ship for fast delivery.

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