Eco-Friendly paper for a high-quality watch: sustainable premium packaging par excellence

July 18, 2022
Watch manufacturer Mühle-Glashütte opts for sustainable packaging Watch manufacturer Mühle-Glashütte opts for sustainable packaging

How can we provide the customer with a unique unboxing experience? Making the packaging eye-catching is a good way to do this. This can be achieved with a picture or pattern, through the design, or by refining individual elements. A collaborative project between Koehler Paper, Mühle-Glashütte, Langebartels & Jürgens, and four creative agencies is demonstrating that there are no limits to creativity when it comes to design. Not all that long ago, the term “luxury packaging” was the exact opposite of “sustainable packaging”; this project is a prime example of how the two can go hand in hand without any major problems. It is the use of high-quality recycling paper that sets this luxury eco-friendly packaging apart.

The Challenge of Sustainable Luxury

The task of redesigning the packaging for a luxury watch brand is anything but easy. Sustainability and recyclability are the main requirements for the packaging that Koehler is developing with its project partners. The four creative agencies involved in the project—Forteam Kommunikations GmbH, Scholz&Friends, Lehanka Kommunikationsagentur GmbH, and AudioLogo GmbH—are redesigning the packaging for the luxury watch brand. In doing so, they are helping to create a unique unboxing experience for the customer. The project partners view this idea as “sustainable premium packaging par excellence”.

left to right: Thilo Mühle, CEO of Mühle-Glashütte and Udo Hollbach, CEO of Koehler Paper's Greiz site with the mock-ups of the luxury eco-friendly packaging, made from 100% recycled paper, at the PRINT & DIGITAL CONVENTION.

Trade Fair Provides the Perfect Platform

The fifth PRINT & DIGITAL CONVENTION trade fair was held in Düsseldorf on June 22–23, 2022. The organizers, the German Industry Association for Media Production (f:mp) and Messe Düsseldorf, welcomed 1200 visitors to the Congress Center Düsseldorf. The event included “theme worlds” plus talks and discussions presenting the latest trends, innovations, and established products from the industry, and provided some much-needed inspiration. The trade show’s unique concept was ideal for presenting the high-quality yet sustainable mock-ups of the luxury packaging. Every agency at the convention had the opportunity to present the mock-ups—which had been produced specially for the trade fair by Langebartels + Jürgens—to interested attendees. The communicative and convivial atmosphere provided the ideal setting for networking. The project partners gave a very positive summary of the event.

“Our presence at the trade fair was a complete success for us. We were able to hold lots of interesting conversations and demonstrate the concepts behind our new eco-friendly watch packaging to interested visitors” says Thilo Mühle, CEO of Mühle-Glashütte. Udo Hollbach joined Thilo Mühle and Martin Lemcke, CEO of Langebartels & Jürgens, to discuss the collaborative project in a joint presentation. “Sustainability plays a particularly important role in the luxury packaging sector, and this is something that we are trying to address in Greiz with our innovations,” adds Udo Hollbach. One week after the official launch of the luxury ecofriendly packaging, the case including a newly developed Mühle wristwatch will be exhibited at the FACHPACK trade fair in Nuremberg this fall at Koehler Paper's booth.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 166
The Print Show 2023 Opens In... September 19, 2023 10:00 am 285
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 314
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 103
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 537

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

MacroArt's large scale gr…

Dec 07, 2022 Rate: 0.00

Pip and Chip buy Mimaki JFX200-2513 EX UV-LED flatbed printer

Pip and Chip buy Mimaki J…

Dec 07, 2022 Rate: 0.00

Roland DGA adds new Gloss Calendered Vinyl PRO to its media family

Roland DGA adds new Gloss…

Dec 07, 2022 Rate: 0.00

“All Things Visual” Giant, Icon, brings production excellence to Toronto

“All Things Visual” Giant…

Dec 07, 2022 Rate: 0.00

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera

Mimaki 3D printed models …

Dec 06, 2022 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00


MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

MacroArt's large scale gr…

Dec 07, 2022 Rate: 0.00

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera

Mimaki 3D printed models …

Dec 06, 2022 Rate: 0.00

Tate Liverpool looks to Contra Vision for its Turner Prize window graphics

Tate Liverpool looks to C…

Dec 01, 2022 Rate: 0.00

Anabella Bergero and Mimaki USA celebrate Latinx heritage with Drytac window graphics

Anabella Bergero and Mima…

Nov 15, 2022 Rate: 0.00

Creative Silhouettes adds colour to Toronto skyline with Drytac Polar Grip

Creative Silhouettes adds…

Nov 01, 2022 Rate: 0.00

Your 1100 x 100 Banner Here