From pixel to output, Durst to show digital way forward in corrugated packaging and display printing at CCE

March 08, 2019

Durst, manufacturer of advanced digital and production technologies, will be using the Corrugated and Carton Exhibition (CCE) at the Munich Trade Center Fair, Germany, from 12-14 March, to showcase latest developments in corrugated packaging and display printing. Software, sustainability and award-winning Durst Water Technology will all come under the microscope on its stand, Hall B6, Stand 570, where senior team members will be inviting printers and converters to discuss key pain points with conventional processes.

Customer evolving requirements was a key reason behind the decision for a new roadmap for Durst’s Professional Services Division (DPS). Durst Print Workflow Software Suite for industrial production covers everything from file preparation, color, quality control, variable data printing and interfaces to other other information and automation systems.

Brand owners are also helping to drive through change with their requirements to target specific areas whether they relate to regions, stores or individual products. They also want to differentiate themselves from competitors, retain and grow dwindling brand loyalty and have greater engagement with customers. Therefore, packaging is playing an increasingly important role in acquiring consumers “at the shelf” when a final decision is made.

Wolfram Verwuester, Durst’s Segment Manager, Corrugated Packaging and Display Printing, said: “We continue to expand our services and Water Technology to the corrugated sector, including single-page capabilities with odorless printed products in high print quality, both in appearance and feel on corrugated cardboards. We know only too well that customers are typically looking for a solution from one source covering hardware, software and service. It’s from pixel to output – Durst has the answer.

“The opportunity to use big data and to connect closely with your existing clients and potential customers is exponentially higher with a digital mindset, workflow and printing machine in place. The future in corrugated packaging and display printing is digital. It may still be relatively new, but it’s like the sound of thundering hooves in the distance rushing in.”

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