Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media inventory.
Exclusive neuroscience research released by Ocean Outdoor today (Tuesday, March 21) establishes how premium digital out of home (DOOH) primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity.
Ocean Group CEO Tim Bleakley has announced a new company wide structure including the appointment of Phil Hall as chief executive officer of Ocean Outdoor UK.
JCDecaux chief Data Officer François-Xavier Pierrel will deliver the Keynote Address on day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17. Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., today is introducing "OUTFRONT QRad," a new creative capability for its Liveboard digital out of home ("DOOH") assets that allows audiences to engage, participate and shape what is being displayed on the screens.
Coach today brings “Courage to Be Real” to London, launching a 3D animated film starring global Coach ambassador Lil Nas X.
Battersea Power Station (BPS) has appointed premium digital out of home (DOOH) media Ocean Outdoor as its outdoor media partner.
Bestselling author and chief purpose officer at Calm Jay Shetty is taking over the world-famous Piccadilly Lights in London for World Mental Health Day (October 10th) to remind us that we all struggle and we’re not alone.
The World Out of Home Organization’s APAC Forum, to be held in-person in Kuala Lumpur, Malaysia, from October 11th to 13th, is set to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth.
A stellar line up of 20 expert judges are seeking bold, original ideas in Ocean’s annual search for the best digital out-of-home (DOOH) creative concepts in the UK.
Premium digital out of home media owner (DOOH) Ocean Outdoor has collaborated with the fashion designer and human rights campaigner Louise Xin, broadcasting her 2022 Stockholm Fashion Week (SFW) show on large format advertising screens across six European countries.
One of Australia's leading media executives, Cathy O'Connor, is to be a keynote speaker at the World Out of Home Organization's APAC Forum in Kuala Lumpur from October 11-13. The in-person Forum will be held at the Intercontinental hotel. O’Connor will open the second day of the Forum, the focus of which will be the ‘Science of Out of Home’ covering key subjects of including Audience Measurement and the importance of data, and the increasing impact of the range of Adtech developments on the sector.
The World Out of Home Organization's first in-person APAC Forum is now scheduled for October 11-13 2022 (Tuesday -Thursday) in Kuala Lumpur, Malaysia. The venue is the InterContinental hotel in the heart of the city.
UK based charity Pipal Tree has launched a major appeal across outdoor advertising screens to help reverse the effect of climate change in Nepal.
The World Out of home Organization's first in-person APAC Forum is scheduled for October 12-14 2022 in Kuala Lumpur, Malaysia.
Entries are now open for Ocean’s annual digital creative competition which fosters bold ideas in digital out of home (DOOH).
In partnership with the All England Club and Vodafone, premium outdoor media owner Ocean Outdoor is helping to bring Wimbledon to fans across the UK through its full motion network.
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the committee chaired by Neil Eddleston.
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO's Global Congress in Toronto.
The World Out of Home Organization (WOO) has announced its first Annual Awards since 2019 at its Toronto Global Congress, held this week from May 25-27. This is WOO's first in-person Global Congress since pre-pandemic Dubai in 2019.
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