This year’s drupa Spotlight report, Strategic choices in a competitive and converging marketplace, will be published in May. In a survey (conducted before the coronavirus outbreak) over 500 printers and almost 200 suppliers described the challenges and successes of launching new products and services. For many in the industry, planning their recovery from the coronavirus recession may well necessitate such launches, so lessons must be drawn on how best to do so.

The 7th drupa Global Trends Report will be published in April 2020. The results, from a survey conducted before the outbreak of the corona virus and the postponement of drupa to April 2021, show a global industry that remained positive but reflected more challenging global economic conditions. Packaging and Functional market sectors are better placed than Publishing and Commercial. North America remains buoyant but confidence has slipped in Europe and across all other regions. Developing regions are held back by concerns about political instability and corruption, while developed regions are nervous of an inevitable cyclical economic downturn. There is constant pressure on margins but increasingly the better companies counter this by continual innovation. Investment plans remain strong, as printers and suppliers all recognise the need to remain competitive.

The 6th drupa Global Trends Report shows that the global print industry as a whole is in a stable condition.

The 5th Global Trends Report, published at the end of April, is well established as a unique annual survey of the state of print in all markets across the world. However by definition it cannot analyse all issues in the depth the drupa team would like. Hence the Spotlight report will take one important topic each year and ask our expert panel to examine it in more detail. This year it is the impact of inkjet printing.

Printers and suppliers from the majority of market sectors reported growing confidence in their companies’ economic performance. The opportunity was taken this year to track patterns of performance over the years. Packaging remains the most buoyant market and there has been a steady improvement in confidence over the five years amongst Commercial printers. Functional printers were following a similar positive story but there was a puzzling increase in uncertainty this year for both printers and suppliers to this market. Publishing printers probably face the most challenging strategic changes and there is a decline in assurance this year, despite the reducing threat from E-books.

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