In her new role, Tracy’s key objective will be to advise current and prospective Soyang customers on FUJIFILM Acuity superwide printers. Tracy brings a depth of experience to the role, with more than 25 years spent in the print industry, working for leading brands including EFI and HP.

On joining Soyang, Tracy says: “I’m really excited to be joining the team. One of the main attractions of the role was to be working with a business that has a customer-centric philosophy and a history of account-based marketing. This is at the heart of Soyang Europe’s success and growth in the UK.

“With the synergy of machinery and media being critical to a customer’s success, the draw to join Soyang and to genuinely focus on the long-term relationship was key to my decision. It’s an exciting time and I am sure that we will present as the partner of choice for the industrial end of the market.”

With our recent entry into the superwide format hardware sector – as the UK distributor for Fujifilm’s Acuity Ultra R2 printer – we were keen to strengthen our in-house hardware expertise.

“Tracy is one of the most knowledgeable and experienced professionals working in the print industry today and we are delighted to have her on board. I’m looking forward to working alongside her to deliver the solutions our customers need to succeed in the modern market.”

Mark Mashiter, Managing Director at Soyang Europe

Sarah Winterbottom, Group Sales Director at Soyang Europe, concludes: “We are very pleased to have Tracy on board. She brings with her a wealth of knowledge and expertise in the superwide format field and is a great addition to the growing team.”