Ricoh and ISA UK analyse how sign and display businesses can build for a successful future

April 28, 2023

There is no understating the impact that the pandemic had on the sign and display markets. Thankfully, both sectors are now well on the road to recovery, but there are still certain challenges that remain for sign-makers and other companies in the industry.

The pandemic changed the way almost everyone works, not just within the sign and print sectors, but also further afield. Whether this was simply the way we hold meetings, with many now taking place over a Zoom or Teams call rather than in-person, or how we access certain items in the supply chain, adapting the way that your business operates is critical to long-term success.

Tim Carter, Commercial Print Sales Director at Ricoh Graphic Communications, recently sat down with ISA-UK CEO Craig Brown to discuss the sign industry’s future as part of Ricoh’s ‘Anything in Print’ podcast series.

Working together

Titled ‘A Sign of Things to Come’, the session took place shortly after the Sign & Digital UK 2023 event, where a host of new trends were very much the topic of discussion for both visitors and exhibitors at the NEC.

ISA-UK oversaw the ‘SDUK Explains Lounge’ at the exhibition, where more than 30 speakers took part in sessions covering some of the key talking points in the industry at present.

Among some of the core takeaways highlighted here, as well as wider afield across the show floor, was the willingness for manufacturers and suppliers to work together to develop solutions that will support sign and display companies in the long run and allow them to grow their businesses by taking on a wider range of work.

“It seemed that suppliers are much happier to work together and acknowledge that their machine didn’t do everything that the customer wanted, and that you might have two or three different brands to work together,” Craig Brown said.

“I haven’t really seen that before because previously if you went for a particular supplier, then that was the total focus. Whereas now, there seems to be much more openness about how people would work together, and what happens when you are using various supply chains.”

Make a community

This collaborative approach carries over from manufacturers and suppliers working together, to the actual sign businesses themselves supporting each other in order to drive growth across the industry. Being a part of a specialist trade group like ISA-UK will not only put you in touch with other companies in the market, but also grant access to a wide range of resources that could help you progress.

“I’d like to think we are there to try and help the industry,” Craig said. “I don’t think we often get recognised for what we do. I would say we represent around 300 members in total, and some of the bigger sign members in the fraternity, but I think the industry can become a bit blasé.

“I’d love as a trade association to have manufacturers coming to me to tell me where they think the next trends will be and why they’re investing in this particular print technology, because it starts a discussion. And if that discussion is headed by someone from a specific supplier, then the person reading would probably go and ask them first. There’s a benefit for the manufacturer to give us the information as well.

“Let’s make it a community; we listen to what you want, but we need our members to contribute as well.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 177
The Print Show 2024 Opens In... September 17, 2024 10:00 am 359
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 24
Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 156
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 247

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Durst Group strengthens its strategic focus on sustainable digital printing solutions with acquisition of Aleph SrL

Durst Group strengthens i…

Sep 20, 2023 Rate: 0.00

HP expands latex range with new entry‐level 630‐series ‐ enabling even the smallest print firms to harness best white ink experience

HP expands latex range wi…

Sep 19, 2023 Rate: 0.00

Mimaki launches new UV roll-to-roll printers to offer sustainable solutions that deliver productivity, profitability and versatility

Mimaki launches new UV ro…

Sep 19, 2023 Rate: 0.00

Soyang Europe and Josero appointed resellers for Vivid Laminating Technologies’ VeloBlade range

Soyang Europe and Josero …

Sep 19, 2023 Rate: 0.00

Fujifilm announces European commercial availability of the Acuity Prime Hybrid

Fujifilm announces Europe…

Sep 19, 2023 Rate: 0.00

Featured News

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Roland DG enters the digitally printed wallpaper market with acquisition of UAB Dimense print (Lithuania) shares

Roland DG enters the digi…

Aug 01, 2023 Rate: 0.00

Ocean Outdoor brings SPACE INVADERS world playground to Europe

Ocean Outdoor brings SPAC…

Jul 19, 2023 Rate: 0.00

Consider liquid lamination for your substrates

Consider liquid laminatio…

Jul 17, 2023 Rate: 0.00


Roland DG showcased ‘50 Shades of Ginger’ colour index at Redhead Days Festival in Tilburg, Netherlands

Roland DG showcased ‘50 S…

Sep 01, 2023 Rate: 0.00

Signwaves sees demand rise for outdoor signs as Britain embraces alfresco dining

Signwaves sees demand ris…

Aug 30, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Minuteman Press Nashville uses HP Latex 360 printer to complete iconic building wrap

Minuteman Press Nashville…

Aug 17, 2023 Rate: 0.00

Kavalan and Print Station hit the right note for vegan eatery design

Kavalan and Print Station…

Aug 16, 2023 Rate: 0.00

Your 1100 x 100 Banner Here