Peak UK celebrates after being presented with the inaugural Roland Hero 2018 Award Featured

February 26, 2019

Roland DG EMEA has officially presented the inaugural Roland Hero Awards trophy to prize winner Peak UK.

Jerry Davies, Managing Director of Roland DG UK Ltd, and Gillian Montanaro, Head of Marketing at Roland DG EMEA, visited Peak UK's fantastic facilities in the Peak District to meet owner Pete Astles and his staff, and to celebrate the company's win.

Pete and his team were selected as the overall winner of the Roland Hero Awards in January by judges Gillian Montanaro, best-selling author and award-winning entrepreneur Beth Kempton, and President of FESPA Christian Duyckaerts. After whittling down an incredibly strong shortlist, the judging panel decided that Pete best encompassed what it means to be a Roland user, representing creativity, innovation, entrepreneurship, and inspiration. His story of building up a kayaking apparel company using Roland Texart dye-sublimation systems to produce unique designs for Olympic teams was a truly inspiring one.

Jerry and Gillian presented the official winner's trophy – printed using the Roland VersaUV LEF printer – along with a certificate in a gorgeous frame and the details of Pete's main prize: the trip of a lifetime to Iceland, Florida, or Thailand. The Peak UK team also celebrated with a bottle of champagne.

Jerry Davies and Gillian Montanaro present the Hero prize to Pete Astles of Peak UK

Pete Astles says he is 'elated' to win and admits that he 'kind of hoped' Peak UK would claim the top prize.

He comments: "I was really proud of our story – great product, great use of sublimation printing. It's so great to get recognition outside of our sport and our industry for the products we make."

Pete adds: "It's a real reward for our team here. Everybody's been involved in the design process, the selling, the shipping, the manufacturing, so it's a really great team effort. Everyone should be proud. Thank you, thank you, thank you to Roland and to the judges!"

Jerry Davies, Managing Director of Roland DG UK Ltd, adds: "It was a pleasure to meet Pete and the Peak UK team in the beautiful Derwent Valley. Peak UK demonstrates how creative ideas can come to life with the right technology – in this case reaching the global paddlesport garment market by utilising the brilliant Roland Texart system. Everyone at Roland sends huge congratulations to Pete and hopes he thoroughly enjoys his holiday."

While Pete hasn't confirmed his choice of destination, a trip to exotic Thailand for four people looks like the favourite.

"We've never been to Thailand and it looks amazing – I'd love to explore a new country and culture," says Pete. "We'd like to try and get out kayaking when we're there too!"

Pete has this piece of advice for entrepreneurs thinking about working in printing or design: Find a niche, make sure your quality is top notch, and stand out from the competition with your creativity."

Watch the video of Pete and the Peak UK team receiving their prize below:

Read their story here:

For further information on Peak UK, please visit

For further information on Roland DG, please visit

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