Ocean Outdoor unveils advertising fund for environmental charities and causes working to save the planet

November 02, 2021

Premium digital out of home (DOOH) media owner Ocean Outdoor has launched a new fund giving voice to charities and non-profits that are working to save the planet.

Under the Drops in the Ocean initiative, each year Ocean Outdoor will donate 2% of the Group’s reported revenue to environmental charities in the form of advertising value across the company’s premium digital screen network in seven countries - the UK, the Netherlands, Germany, Sweden, Finland, Denmark and Norway.

Organisations and causes associated with the preservation of land, nature, the oceans, global warming, pollution and the climate emergency are invited to tap into the Drops in The Ocean fund to amplify their messages, causes and fundraising appeals.

It gives charities and causes a chance to appear at scale across some of Ocean Group’s 8,631 plus premium DOOH advertising locations in 384 cities.

2021 is the year of sustainability, bringing climate change back on to the political and socio-economic agenda with COP26 in Glasgow and beyond. There’s a global emergency and as a business, we want to give a platform to those causes and charities who are addressing the crisis.

“Ocean’s new fund allows us to expand our green and blue ambitions to cover a broader spectrum of environmental causes beyond important issues like the pollution of the oceans by single-use plastic, an issue that we will continue to campaign on.”

Ocean Outdoor chief marketing officer Richard Malton

The organisations selected will receive pro-bono advertising during a 12 month period.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
Sign & Digital UK 2022 Opens In... March 22, 2022 10:00 am 54
FESPA Global Expo 2022 Opens In... May 31, 2022 10:00 am 124
The Print Show 2022 Opens In... September 20, 2022 10:00 am 236
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 265
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 852

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Prismaflex UK TS62 ink & material 100% Fire Rated accreditation for our print technology on Kavalan PVC FREE materials

Prismaflex UK TS62 ink …

Jan 19, 2022 Rate: 0.00

Minuteman Press Earns Entrepreneur 2022 Number 1 Rated Printing and Marketing Franchise Ranking

Minuteman Press Earns Ent…

Jan 19, 2022 Rate: 0.00

The BoxMaker installs 3rd Highcon digital cutting and creasing system to expand corrugated business

The BoxMaker installs 3rd…

Jan 19, 2022 Rate: 0.00

Dennis Allen joins Nazdar as Narrow Web Technical Sales Representative

Dennis Allen joins Nazdar…

Jan 19, 2022 Rate: 0.00

White print makes the difference: plot.tec installs HP Latex 700W

White print makes the dif…

Jan 18, 2022 Rate: 0.00

Featured News

Color Concepts and The Age of ColorBase

Color Concepts and The Ag…

Nov 02, 2021 Rate: 0.00

Color Concepts launches ColorBase.com - The Ultimate Ecosystem for the Visual Industry

Color Concepts launches C…

Nov 02, 2021 Rate: 0.00

Links Signs and Drytac bring football home with London Underground installations

Links Signs and Drytac br…

Jun 22, 2021 Rate: 0.00

When quality matters - Phototex is the artists’ choice

When quality matters - Ph…

May 10, 2021 Rate: 0.00

PressOn – a Printing Jewel on the Medway

PressOn – a Printing Jewe…

Mar 02, 2021 Rate: 0.00

Features/Applications

White print makes the difference: plot.tec installs HP Latex 700W

White print makes the dif…

Jan 18, 2022 Rate: 0.00

Ricoh technology drives print success at Park Community Enterprises

Ricoh technology drives p…

Jan 14, 2022 Rate: 0.00

WCD uses Drytac Protac AMP film to boost protection for warehouse workers

WCD uses Drytac Protac AM…

Dec 14, 2021 Rate: 0.00

morphmy uses Drytac Polar PET 170 to spread Christmas cheer for charity

morphmy uses Drytac Polar…

Dec 09, 2021 Rate: 0.00

Art exhibition mural retrofit transformed by Phototex self adhesive fabric into a sustainable perpetual exhibition

Art exhibition mural retr…

Nov 22, 2021 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH