Avery Dennison says its wrap films are better and quicker to use

December 08, 2016

Avery Dennison has released a video where it claims that its Supreme Wrapping Film is superior to other competitive car wrapping films currently on the market, considering both finished quality and the time needed to complete a wrap. Two installers from an independent wrap shop put six different brands of vehicle wrap vinyl to the test with a focus on quality and installing, as if the job were for a real customer.

To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study for six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation.

The time it took to complete the vinyl installation, or the wrapping step, was the primary focus of the study. This was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all of the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16.

Guess what? Avery Dennison Supreme Wrapping Film was found to outperform the competition by having the fastest install time with the highest quality. Funny that.

Here’s the short version of the video below.

“Speed-wrapping cars has become a popular trend at trade shows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test,” said Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe. “The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared with competitive product offerings.

“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour. The high quality and dependability of the product makes the installation quick and easy with the smallest number of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and more reliable promises to customers.”

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