The lorry curtains are an integral part of the delivery of 23 year old Ed Holland’s business, DrivenMedia, which uses the advertising ‘space’ on the sides of trucks and lorries to market products and services.
Ed, who has spent the last two years building his business and works with a range of hauliers, advertisers and marketing agencies, pitched to the Dragons before Jenny Campbell, inspired by his ambition and drive, offered an investment of £30,000 for a 20 per cent share in his business.
Paul Reeve, Managing Director at Structure-flex, said: “We are delighted to be part Ed’s journey and are very pleased to be able to apply our expertise in the manufacture of curtain siders for DrivenMedia.
“With our full-service integrated approach we will be able to support Ed through the whole production process where required from the measurement of the trailers and preparation of the visual livery layouts for approval, to arranging fitting.
“We are looking forward to watching DrivenMedia grow as a business and have no doubt that, with Ed’s drive and enthusiasm, it will be a success.”
Talking about his appearance on Dragons Den, Ed commented: “The whole experience was overwhelming and challenging. The Dragons leave nothing to chance and will grill you over your business idea, your vision and your financials. I’m so humbled by the fact that Jenny Campbell has seen my potential and I’m looking forward to learning from her.”
Ed came up with the idea soon after finishing a degree at the University of Derby where he achieved a first-class honours in business studies and came up with the idea when he noticed numerous lorries and heavy good vehicles stationary in traffic on the A38, a main transport artery road in the Midlands.
Many were sporting plain colours, or plain white material along their length with no imagery to engage the eye or attract interest. He started to research how to market his idea and worked hard to secure a number of haulage companies happy to host advertising for other businesses or campaigns – and customers who saw the value of this type of marketing media.
For more information about Ed and DrivenMedia can be found at www.drivenmedia.co.uk.
For more information on Structure-flex can be found at www.structure-flex.co.uk.