INX debuts bold new Color Perfection®, Magazine for brand designers and metal decorators

June 02, 2020

Encouraged by the overwhelmingly positive results of its global INX Color Perfection® program, metal decoration market leader INX International Ink Co. is raising the bar to a new level with the introduction of Color Perfection® Magazine. Each glossy, 4-color print issue is designed to examine the connection between color, design, and metal can decorating around the world.

INX Color Perfection Manager Sarah Jacks acknowledged the magazine contains in-depth news and information that beverage brand owners, brand design teams and metal decorators – who are launching new brands in cans, streamlining their color management process and getting labels to market faster while improving efficiencies – can benefit from in each issue.

With Color Perfection Magazine, we want to provide a medium to highlight our program so no matter where you are in the world, you can gain valuable insights and ideas,” said Jacks. “Each issue will explore the connection between color, design and metal can decorating. This one and future issues will include contributions from INX metal deco community members around the globe, ranging from executive management and technical experts to color specialists.”

The inaugural 20-page issue was produced in partnership with Drucker Group, INX’s longtime marketing agency. Drucker Group’s Voice of Customer research team helped INX collect insights around the unique color management needs of today’s brand owners, designers and metal decorators.

The Drucker research showed we have an opportunity as a market leader to build a bridge between the design and decorating communities,” explained Jacks. “With our INX Color Perfection program, our goal is to provide educational and relevant industry content for our customers, brand owners and designers. We intend to highlight the successes from their standpoint, and inform the industry on how INX color technologies have helped them speed their products to market.”

This issue’s cover story details the success Francis Ford Coppola Winery has experienced since employing the INX Color Perfection program for its Sofia Coppola wine in cans. Jacks points out Color Perfection Magazine will be a reoccurring publication with at least two or three issues per year. There is the possibility of special editions being created to highlight different applications and topics.

The hope is that our other customers may be able to learn about beneficial products and services that INX has to offer and how they can be incorporated into their businesses,” she remarked. “This magazine is also a unique way to show the industry about things to look forward to that we are working on.”

One highly anticipated announcement – a new update to the INX 2-Piece Metal Color Catalog and digital color library – had its springtime launch put on hold due to the COVID-19 situation. Jacks did say she wants to hear from readers after they’ve had a chance to read the magazine.

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