Zimmerman has 20+ years’ experience in the wide format market specializing in consultative, solution-based sales, marketing, and product development. After eight years of successfully operating his own sign business, SSB Sign Design, he took a role as the regional manager of Southern California at Signarama. Since 2011, he has held positions with Roland DG where he was most recently General Manager - Sign Business Development Unit.
Eric’s areas of expertise include:
- Competitive Analysis
- Market Sizing and Opportunity Analysis
- Market Trend Analysis
- Product/Brand Development
- Go-To-Market & Positioning Strategies
- Industry Forecast
- Industry and Technology Research
“It is a pleasure to welcome Eric to the Keypoint Intelligence - InfoTrends team,” commented Ron Gilboa, Group Director of Production Services. “Eric’s wealth of industry knowledge and extensive market experience make him a valuable addition to our diverse team of professionals.”
“I’m excited to be working with such highly qualified industry analysts and consultants at Keypoint Intelligence - InfoTrends,” commented Zimmerman. “I look forward to applying my knowledge to help clients discover new business opportunities and improve their operations.”
