Dover Digital Printing releases Textile Market White Paper

July 30, 2021

Dover Digital Printing, the group which encompasses MS Printing Solutions, Caldera Software, and Kiian Digital, has released a new white paper which looks at the effect COVID19 has had on the apparel industry business model, and considers how digitising the manufacturing process offers enhanced sustainability and a new way forward. The White Paper is targeted at DDP’s customer base and will be shared with the trade press, as well as being available for download from the Dover Digital Printing website.

The 11-page report focuses on how the pandemic has affected the textile industry. As consumer demand for new clothing fell because people were no longer going to schools, offices, and events, the already strained supply chain infrastructure became yet more fragile. Although online sales held up, and a return of retail footfall is expected over the coming months, the experience has starkly illuminated a broken business model.

The problem was already apparent before the pandemic hit sales. The drive towards fast fashion, steep discounting, and high retail rents had already created an industry that was teetering on the brink. The pandemic resulted in a high number of fashion retailer bankruptcies, but the majority of these businesses were already floundering before Covid 19 hit. As larger and larger proportions of company’s collections were sold at discount, gross margins across the industry started to fall. This put pressure on textile suppliers and manufacturers to create items at the lowest sustainable levels. In other words, there was no slack to give when the pandemic wreaked further chaos across the industry.

The first half of this report makes for sobering reading. The industry trades on a basis that was set up for economies of scale, but demand has shrunk and consumer buying habits have changed — there is a growing preference for greater sustainability. The DDP White Paper proposes a solution to the problems facing the textile industry. It identifies compelling reasons why digital printing of textiles is going to play a much larger role in fashion moving forward, and why this trend will result in compressed production times and supply chains.

The additional value of digital printing is its ability to increase the number of versions in a collection, and to offer just-in-time to respond to changes in demand. This dramatically reduces the need for discounting, which in turn reduces waste. Any reduction in unsold inventory is a win in terms of sustainability, as is digital printing’s substantially lower water demand and its contribution towards on-shoring. According to Abhi Agrawal, President of Dover Digital Printing, “Despite the short-term challenges in the market, Dover is continuing to support investments, and expanding resources and capabilities in digital printing platforms and customer service. As the market continues to evolve and adapt to the shifting consumer and fashion trends, finding a new business model is key to taking or keeping a competitive business advantage.” In other words, digital printing is a key tool to reduce the excessive discounting business model and put value back into apparel.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 327
The Print Show 2022 Opens In... September 20, 2022 10:00 am 82
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 111
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 264
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 698

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

CoverUp invests in an EFI VUTEk Q5r printer from CMYUK

CoverUp invests in an EFI…

Jun 29, 2022 Rate: 0.00

Kongsberg PCS enjoys record sales success at FESPA Global Print Expo 2022

Kongsberg PCS enjoys reco…

Jun 29, 2022 Rate: 0.00

Printing Expo Online doubles the size of Zone 2 with new additions

Printing Expo Online doub…

Jun 29, 2022 Rate: 0.00

Ocean Outdoor presents first ever real world and metaverse collaboration through digital out of home

Ocean Outdoor presents fi…

Jun 29, 2022 Rate: 0.00

drupa 2024 is well on track

drupa 2024 is well on tra…

Jun 28, 2022 Rate: 0.00

Featured News

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Arrival of Bürkle LFC 2100 liquid laminator enhances Studio One’s in-house finishing capabilities

Arrival of Bürkle LFC 210…

Feb 22, 2022 Rate: 0.00

Sir David Attenborough surprises commuters by turning Piccadilly Circus ‘Green’

Sir David Attenborough su…

Feb 14, 2022 Rate: 0.00

Features/Applications

Roland DG’s VersaUV LEC2-640 UV printer reproduces famous ceiling artwork for exhibition in Japan

Roland DG’s VersaUV LEC2-…

Jun 09, 2022 Rate: 0.00

Imageco helps Dr. Martens take a sustainable step forward, with support from Drytac and HP

Imageco helps Dr. Martens…

Jun 07, 2022 Rate: 0.00

Artworks Solutions specifies materials from CMYUK for Paddy Power parent company HQ in Dublin

Artworks Solutions specif…

May 26, 2022 Rate: 0.00

Steward Safety Supplies Ltd. pairs Drytac products for French’s Fish Shop van

Steward Safety Supplies L…

May 24, 2022 Rate: 0.00

Top-Tier technology, trust, and true partnership: the making of a successful collaboration for Inca and SMP Group

Top-Tier technology, trus…

May 18, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH