Customers’ forcing brands to make purpose their priority in 2020, say Fox & Hare

December 17, 2019
Co-founders Craig Hare and Ben Fox Co-founders Craig Hare and Ben Fox

You get a feeling there’s a shift happening. And you should trust that feeling too. But what is it? A shift towards customers’ becoming more conscious of the habits and ethics of a brand before they are willing to purchase from them.

We’re not just talking about a handful of consumers either. Gone are the days when the hippy in the corner was the only one worried. The mindset of the populus is now very much focused on what a business is doing from an ethical perspective, and what impact that is having on the planet.

Brands that have moved towards a sustainable model and offer a stronger positive impact values are staying closely connected to their customers and will benefit from stronger brand loyalty. Could those who refuse to make the move find themselves lagging behind in 2020?

Incredibly, 58% of people are more likely to purchase from a brand they know practices sustainable habits. And 49% of people are willing to pay more for brands that are socially aware. Those numbers, and a whole host of other stats like this are only going one way. Upwards.

Greta Thurberg’s speech about the state of the planet will only see the 70% of young people who would stop buying from brands that act unethically on issues they care about increase.

Banks and energy companies alike, which see their customers’ hitting the switch button more frequently than ever, will be interested by the fact that 61% of people say they’re likely to switch brands if they realise the one they’re using isn’t environmentally friendly. Customers are demanding action, not buzzwords and false promises.

Social impact creative consultancy Fox & Hare recently joined the likes of Ben & Jerry’s, Bulb and Hootsuite in applying for B Corp status which commits to balancing purpose with profit.

Not only are we in a fight for customer’s attention, but a fight for the future of the planet. Business means nothing, if we don’t have a planet to live and thrive on. We want to champion businesses that are doing their best to make a positive impact - and that’s how our marketing agency is choosing to use our skills in the fight moving forward."

Co-Founder, Ben Fox

We have a unique opportunity - and a responsibility - to support brands by using our collective influence, knowledge, capabilities and technologies to help fix some of the world’s most pressing challenges."

Fellow Co-Founder, Craig Hares

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 177
The Print Show 2024 Opens In... September 17, 2024 10:00 am 359
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 24
Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 156
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 247

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Durst Group strengthens its strategic focus on sustainable digital printing solutions with acquisition of Aleph SrL

Durst Group strengthens i…

Sep 20, 2023 Rate: 0.00

HP expands latex range with new entry‐level 630‐series ‐ enabling even the smallest print firms to harness best white ink experience

HP expands latex range wi…

Sep 19, 2023 Rate: 0.00

Mimaki launches new UV roll-to-roll printers to offer sustainable solutions that deliver productivity, profitability and versatility

Mimaki launches new UV ro…

Sep 19, 2023 Rate: 0.00

Soyang Europe and Josero appointed resellers for Vivid Laminating Technologies’ VeloBlade range

Soyang Europe and Josero …

Sep 19, 2023 Rate: 0.00

Fujifilm announces European commercial availability of the Acuity Prime Hybrid

Fujifilm announces Europe…

Sep 19, 2023 Rate: 0.00

Featured News

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Roland DG enters the digitally printed wallpaper market with acquisition of UAB Dimense print (Lithuania) shares

Roland DG enters the digi…

Aug 01, 2023 Rate: 0.00

Ocean Outdoor brings SPACE INVADERS world playground to Europe

Ocean Outdoor brings SPAC…

Jul 19, 2023 Rate: 0.00

Consider liquid lamination for your substrates

Consider liquid laminatio…

Jul 17, 2023 Rate: 0.00


Roland DG showcased ‘50 Shades of Ginger’ colour index at Redhead Days Festival in Tilburg, Netherlands

Roland DG showcased ‘50 S…

Sep 01, 2023 Rate: 0.00

Signwaves sees demand rise for outdoor signs as Britain embraces alfresco dining

Signwaves sees demand ris…

Aug 30, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Minuteman Press Nashville uses HP Latex 360 printer to complete iconic building wrap

Minuteman Press Nashville…

Aug 17, 2023 Rate: 0.00

Kavalan and Print Station hit the right note for vegan eatery design

Kavalan and Print Station…

Aug 16, 2023 Rate: 0.00

Your 1100 x 100 Banner Here