Canon inspires interior and print market during fifth edition of 'Interior innovations with print'

November 06, 2018

On Wednesday, November 14, Canon organizes the fifth edition of the' Interior innovations with print 'event: the event for professionals who want to know more about the power of print for interior applications. With this event, Canon wants to show entrepreneurs in the interior and print market how they can add value to any interior with innovative printing solutions and can distinguish themselves in the market, whether it concerns printing applications for walls, floors or interior decoration. This anniversary edition will take place this year in DeFabrique in Utrecht.

'Interior innovations with print 2018' is entirely dedicated to print innovations and how they fit in with developments and trends in interior design. Between 13.15 and 17.00 hours, leading speakers share their experiences and examples from practice and visitors can take part in inspiring break-out sessions. During the day you can attend interactive showcases where organizations from the print and interior market show how they successfully apply print in interior.

Han Toebast, Business Development & Strategy Director of VanBerlo, gives a presentation with the theme 'The world of innovation, design thinking and experience design'. With inspiring cases, he shows how VanBerlo, together with clients, approaches business cases in an unorthodox manner. An innovative approach that results in products, services or a product-service hybrid that puts the end user at the center. Edwin Schenk, Director Business Development of the Dutch Design Foundation, discusses the added value of designers for the business during his lecture.

Inspiring break-out sessions

New this year are the inspiring break-out sessions that are scheduled after the plenary part. Visitors can already sign up for this in advance and the program can thus be even better aligned with their specific interests or business ambitions. The range is wide: from a session on how innovative thinking can strengthen a company, a presentation on the possibilities of digital textile printing in interior design and a workshop on wall coverings to a session on creating height effects using Canon technologies - software solutions and a demonstration of the Océ Colorado 1640 from Canon.

"The interior market is an interesting growth market, in which print is playing an increasingly important role. The trend towards the personalization of various applications leads to a growing demand for exclusive, tailor-made products for inter alia interior decoration. This offers fantastic growth opportunities for organizations that want to expand their existing sales market ", says Job Frans, Channel Manager Industrial & Production Solutions of Canon Netherlands. "During the fifth edition of 'Interior innovations with print', we once again give visitors a picture of the many possibilities that print in interior has to offer. We offer them a tailor-made program, which enables them to really discover the opportunities for their business.

Participation in 'Interior innovations with print' is free.

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