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What's that coming over the hill?
Birmingham’s biggest graphics solutions business played a starring role when celebrities including Pixie Lott and Nicole Scherzinger launched Europe’s largest shopping centre in London.
The 200,000 visitors at Westfield Stratford City on launch day were greeted by the UK’s largest ever banner display which wraps the stunning new Westfield Stratford City next to the Olympic stadium in the East End.
Hollywood Monster was awarded the huge Olympic site contract by Westfield, the latest in a string of high-profile projects it has completed for the retail giant. The £1.45 billion Westfield Stratford City – Europe’s largest urban shopping mall with over 300 High Street names and 50 restaurants – was officially launched by pop star Nicole Scherzinger.
Measuring a vast 350 metres by 14 metres the banner display, which has images with a retail theme, was installed at the new Westfield Stratford site by Hollywood Monster’s fitting team. The banner display was printed on a HP Revolution five-metre wide press on 400g per sq/m mesh fabric.
Hollywood Monster director Simon McKenzie says: “We’re used to tackling huge projects, working as we do with various sports stadia and major construction clients, but this is the largest banner display we’ve ever undertaken. It is possibly the largest ever produced in the UK.”
In addition to the super size banner, Hollywood Monster is producing 85 hoardings for the site; 40 vinyl glass wraps and 45 fabric hoardings. A creative team worked for 20 days to produce the banner at Hollywood Monster’s Tyseley HQ, and its rope access installation team of 20 positioned it at Westfield ahead of the centre’s grand opening on September 13th.
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