BTEC Fashion student shines with Epson exhibition stand display
There were a lot of very good looking stands at Sign & Digital this year, but the one that really caught my attention was Epson. I was impressed at how well the company was able to seamlessly display the all-round capabilities of its SureColor eco-solvent and dye-sublimation printers featuring a wrapped car, wallpaper, signage and textiles, and how they were able to produce rich and perfectly-matched colours all blended together in a single display wall.
Epson regularly supports community projects and charities close to its Hemel Hempstead head office. When it was planning its stand at the Sign & Digital exhibition to showcase Epson’s large format printers, it asked Longdean School down the road to help. The stand needed an exciting design to highlight the impressive capabilities of Epson’s SureColor eco-solvent and dye-sublimation printers and every element would need to be blended together to demonstrate that Epson’s printers can achieve excellent results, no matter what the medium. The tutor and students on the final year BTEC Fashion course at the School were eager to get involved in the project.
Epson asked the students to develop a vibrant and contemporary design that could be used throughout the stand, including the front half of a car bursting through a wall. Epson provided advice about the SureColor inkjet printers and their capabilities while signage specialists Slam Signs guided the students through what is involved when developing and applying a digital car wrap.
The students were given six weeks to create their artwork before submitting their final designs to Epson for the judging process. Some students used themes from existing project work, while others created new designs from scratch.
“I was very impressed by the quality of the entries,” says Phil McMullin, Sales manager, Epson UK. “The students all put a lot of time and effort into this project; it was difficult to choose an overall winner but Mel Mantle’s intricate floral image featuring a myriad of vibrant colours met the brief perfectly.”
Slam Signs printed the car graphics on the 10-colour SureColour SC-S80600 and wrapped the car chassis on site in the school auditorium. This drew crowds of students to watch the design being applied - transforming a dull grey car into a unique technicolour vehicle.
The stand at Sign & Digital brought everything together in one stunning display.
“It was great to work on a real project and to see my design used on a product for a real audience. It has changed how I will design in the future,” says Mel Mantle. “I put a lot of thought into the design which represents the changing seasons and features a woman with a floral dress that flows across the car and wall behind it in varying colours. I had to adjust my pattern, and make it larger in some places, so that the flowers would sit in specific places on the car when applied. I am really proud of the end result.”
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