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LightBrigade Media delivers iconic artwork for Ray-Ban’s London store
LightBrigade Media has installed the latest in-store graphics at Ray-Ban’s flagship London retail operation as part of the iconic sunglass brand’s 75th Anniversary “Never Hide” campaign.
Working with Italian creative agency Sartoria Comunicazione and UK agency Slice, LightBrigade delivered the latest print and graphics as part of the evolving monthly visual merchandising campaign that takes customers through the style, fashion and culture of a different decade each month.
This latest work at Ray-Ban’s only standalone UK store in Long Acre, Covent Garden focuses on the iconic fashion of the 60s, and the growing London and Surrey based print, graphics and exhibitions business delivered the high quality visuals through its large format Mutoh digital printer direct to self-adhesive vinyl with a matt seal.
A series of smaller format POS print was also produced mounted to 5mm Foamex and applied to a range of fixtures from till points to specific product range displays.
LightBrigade is a full service communications and visual media business able to deliver everything from brand communications strategy to large format print and graphics in-house. Its many clients include Kuoni, Samsung, EDF, BP, Laurent Perrier, Ray-Ban, Vodafone F1, Hamley’s, Highland Park whisky and publishers Harper Collins.
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