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HP moves digital print deeper into the production mainstream

Written by Gareth Ward on 06 July 2012.

HP moves digital print deeper into the production mainstream 1

Pureprint Group Ltd, of Uckfield, East Sussex, UK, will be one of two British companies to beta test the new HP Indigo 10000 Digital Press, driving the development and spearheading the introduction of untapped new applications for digital printing.

HP moves digital print deeper into the production mainstream 2The company plans to install the HP Indigo 10000 Digital Press in September 2012 and test it until mid-2013.
For large, high-end commercial printers such as Pureprint, the launch of a B2-format HP Indigo Digital Press is significant because it takes digital print deeper into the production mainstream.

"Digital has played a big role in Pureprint's recent expansion," says Aaron Archer (left), technical director, Pureprint Group. "Our HP Indigo presses have enabled us to achieve 50 per cent year-on-year growth in digital print production for each of the past three years. The 10000 press will enable us to extend our digitally printed portfolio to include a range of new applications. This is important because against a background of shorter print runs, we're able to achieve more for our customers."

New size formats for brochures, folders, posters, book covers, and packaging applications will now be possible, as well as cost-effective, higher volumes of other commercial products which can be offered to the company’s broad customer base that includes over 50 per cent of the FTSE 100 companies, graphic designers, luxury retailers, fine art publishers, universities, charities and other companies requiring image-conscious printing.

"This new press will be an integral part of our expanding range of marketing services, providing targeted, personalised printed output for variable data publishing and multi-channel, analytic-driven campaigns," he says.

The press, formally launched at Drupa 2012, has a 750 x 530mm format, produces up to 3450 B2 sheets per hour (4/0) or up to 4600 B2 sheets in Enhance Productivity Mode or up to 2 million B2 sheets per month. It significantly moves the cross-over point to about 2300 pages, almost double the cross-over point for the HP Indigo 7500 Digital Press.

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The Indigo 10000 press looks to be the next significant development in the production of bespoke, personalised printed communications, not only from productivity and print quality perspectives, but for its sustainability benefits as well.

"A B2 press with variable data capability that also prints pure colour reproduction and reduces environmental impacts is highly attractive to us and our clients," says Richard Owers, director at Pureprint Group.

Responsible printing strategies are increasing, according to Owers, as customers seek to achieve higher returns at lower environmental and financial cost.  For Pureprint, this is familiar territory and has been central to its environmental achievements. In 2002 Pureprint become the first CarbonNeutral printer in the world. It received the Queen's Award for Enterprise for Sustainable Development in 2003 and 2008 and became the first printer to receive Graduate Status from the World Wildlife Fund Global Forest and Trade Network for responsible paper purchasing in 2011.

www.pureprint.com

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