Meeting the demand of production printing on diverse media

Written by Colin Gillman | 02 February 2012

Ferrari Publicità Esterna, SpA (FPE), of Milan, Italy recently installed an HP Scitex FB7500 to help the company meet the demand for fast-turnaround, high-quality POP displays.

The HP Scitex FB7500 Press, the first HP output device installed at FPE, joins an array of digital printers, screen printing machines and finishing equipment at the company’s production facility. The press’ high-speeds ensure a level of throughput and quality suited to FPE’s production schedules and customer requirements.

Established in 1969 as a supplier of screen printing services, the company today employs more than 60 people and has a turnover of €15million. FPE offers a comprehensive service to agencies and end-users to many national and international brands, notably in the oil, automotive and banking industries. The company prints, distributes, warehouses, installs and removes graphics throughout Italy. Its 32 regional warehouses and 600 vans are part of FPE’s logistics services and ensure timely deliveries and installations.

“Our goal is to add value to brands and brand communications by taking care of all the production steps of the advertising materials from printing to being put on public display,” said Paolo Ferrari (left), managing director, Ferrari Publicità Esterna SpA. “Much of our work is on fluted PPL sheets, so after working with the press for a while, we have now started to migrate work to it from our screen units.”

Many of the wide range of FPE’s products can be produced on the HP Scitex FB7500 Press, which is capable of handling rigid and flexible substrates up to 165 x 320cm (65 x 126in) and 25mm (1in) thick. However, it is the press’ throughput of 105 standard size 120 x 240cm (47 x 94in) sheets per hour that was of particular interest to FPE.

“The automated material handling, the press speed and the six-colour UV-curable inks were an important factor in our decision to buy the FB7500 press,” Ferrari continued.

The HP Scitex FB7500 Press also boasts HP’s revolutionary X2 printheads. Each press has 312 printheads with a total of more than 39,000 nozzles to give optimum coverage, reduced graininess and a high level or performance.

“As a company, we have always invested in the most modern technologies, and we have found HP to be an ideal partner, with professionalism and experience. As part of our interest in new technologies, we have found that our new HP Scitex FB7500 is contributing to our goal of taking digital printing to areas that have hitherto been the domain of screen printing,” Ferrari concluded.

To find out more, make contact with HP where you will be given advice on the best wide-format printing solution for your business and put in touch with the approved HP reseller that can best fulfil your needs.

www.fpespa.it