Labels & Packaging
Land Rover is taking over Euston Station in a pioneering marketing campaign where printed display meets digital for the all new Range Rover Evoque.
Range Rover imagery surrounds travellers on their way through the main hall and along the escalators down to the underground platform. As passengers descend the escalators, Range Rover Evoques appear to travel alongside, demonstrating the vehicles Terrain Response system which allows the car to cross a wide range of terrains from tarmac to mud, snow, and river beds – even stations.
Spencer Berwin, managing director for sales at JCDecaux, says: “Land Rover is using London’s newest media space at Euston to create a fully immersive campaign that will reach 175,000 people every day – exactly the people who are in the market for a new car. It’s fantastic to see a brand making the very best use of the creative opportunities of this new Outdoor space to create a piece of retail theatre.”
The two week campaign with JCDecaux was planned and booked through Mindshare and Kinetic. The creative agency was Wunderman.
Check out the TAGS above
Want to get to know us better? Follow us on Twitter @GDWtweets
We'd love to get to know you and learn more about your business!
Got any news or PR? Email us at email@example.com