Labels & Packaging
HP has announced the tour dates for the Iberian leg of its European Latex Applications tour, designed to demonstrate the wide range of opportunities and applications available to Print Service Providers (PSPs) using HP Latex printing technologies.
Central to the tour is a 16.5m-long customised truck and trailer, which will embark on a road show across Spain and Portugal, having already visited a host of European countries over recent months.
The European Latex Applications tour for 2012 is equipped with a few new introductions, including the recently-announced HP Designjet L28500 Printer. Additionally, the truck features a new flatbed area showcasing some of the many applications achievable using devices like the HP Scitex FB500 Printer, which handles rigid substrates such as wood, glass and ceramics.
Visitors to the truck will also see the newly updated interior decoration featuring a cafeteria style creative applications centre using indoor decorative textiles, wallpapers and double-sided banners.
Each event is designed to inspire PSPs and show how incorporating HP Latex printers, inks and compatible HP substrates into their operations can help deliver business enhancing opportunities. The events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations.
The dates for the Spain and Portugal legs of the Latex Applications tour are :
• 7th May: HP, Sant Cugat
• 8th May: Gerona
• 9th May: Barcelona
• 10th May: Valencia
• 11th May: Murcia
• 15th May: Málaga
• 17th May: Lisboa
• 18th May: Oporto
• 21st May: Vigo
• 22nd May: Oviedo
• 23rd May: Donosti
• 24th May: León
• 28th/29th/30th May: Madrid
The tour will also enable existing users of HP Latex printers to understand how the HP Latex University can help them to get the most from their HP Latex printer investment. This free initiative gives users access to a comprehensive set of resources and training materials, including those focussing on textile printing or vehicle wrapping.
Here's what UK customers had to say about their HP Latex printers at the recent Sign & Digital UK 2012 show:
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