Labels & Packaging
If you were to search Google looking for a universal greeting you would be met, as I was today, by all sorts of mumbo jumbo to do with Transformers movies and a universal greeting that goes along the lines of: Bah-weep-Graaaaagnah wheep mini bong. Try using that on the doorman at a Turkish brothel and see how far it gets you.
It would seem that there is no universal greeting other than hello, and that’s an English greeting. Therefore it sort of puts the mokers on my initial idea to introduce our new translation buttons with something a little cleverer than just a mere hello, but hello will have to suffice as I can’t find anything else to use instead, but at least you can now translate it into 57 different languages!
This does not mean we are abandoning our roots and are trying to garner mass appeal because we are not. The fact is we are a very popular UK based graphic arts ‘dot-com’ that continues to gather momentum and is read by an ever increasing international readership, many of whom are end users looking for suppliers – so remember to add your company’s details to our free online global business directory – and we just thought we would make life a bit easier for those whose first language is not English.
I can’t speak any other languages and I wish I could. My father was fluent in a half dozen languages but all I have is a smattering of schoolboy French, and that is based around ‘survival’. I can just about order lunch, buy a draught beer and obtain a packet of cigarettes – and I no longer smoke! Drop me anywhere else in the world and I haven’t got a clue. I have to resort to hand gestures and speaking slowly and loudly in English and hope that people can understand me. It’s not that I don’t want to try to speak the local language when I travel as I do always ‘have a go’, but I am from London and I have a very broad London accent and find it difficult to roll my R’s and generally get my tongue around anything that isn’t food shaped, but at least we are having a go at giving some people a chance to read us in their own language. It’s far better than having to stick a fish in your left ear.
We have also been busy setting up new sections or categories to be precise. I mentioned we had set up Industrial Printing in my last Editors World piece, but we have also set up Textile Printing – which speaks for itself really, Social Media World, and also Outdoor Display. All are easily accessible from the ‘categories’ tab on the blue menu bar on our home page.
Textiles are fast becoming the new black and I have a feeling that this sector of the wide format market will continue to grow at a fast pace, hence our dedicated coverage. Our move towards textile is based around sustainability. While there is undoubtedly still a place for PVC banners in the market, there is also every reason to consider alternatives, particularly if those alternatives are more cost effective and are more environmentally friendly. What’s not to like about that? But textile printing is also highly creative and engaging and can be used in many varied ways.
Social Media World is a category that is designed to help PSPs to use the internet for better business. We recognise that not everybody is comfortable with social media and some are simply not interested at all, but at least they do recognise that there is a place for social media within their own organisation. While we’re not trying to teach our grandmother how to suck eggs, we are working on the basis that everybody has to start somewhere and editorially speaking, we aim to provide useful tips, tricks and general good information to help you to navigate social media and gain further insight into how it can be made to work for you.
Outdoor Display needs no introduction. It could be called Out of Home or OOH or some such other but if it’s outside or in a public space such as a station or a bus shelter you can be sure this is where we will put it.
Keep an eye out for more new categories to come over the course of this year as we begin to roll out new initiatives.
I would like to end with a universal goodbye but I have the feeling that goodbye will probably be it. Oh well, I can always smile at you because that is something everybody everywhere does in the same language.
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