What we can learn from Steve Jobs

IMG 2353The late Steve Jobs: co-founder, chairman, and former CEO of Apple once said: "Innovation distinguishes between a leader and a follower. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. There continues to be a lot to be gained from such profound thinking in today’s world and much we can apply to our own businesses. Let’s take a look at what some of the key elements of Jobs vision for Apple.

Have a ‘big vision’ is the first element. They didn’t just try to build a better mousetrap at Apple. Jobs and Woz set out to change the world — literally — and they did.  When Steve Jobs invited John Sculley, the then CEO of Pepsi, to come on board with Apple Computer (as the company was called then), his now-famous challenge to Sculley was “Do you want to just continue to sell sugar water, or do you want to change the world?”  For you and me we have to have that same “fire in the belly” in order to keep going through the inevitable challenges.  Keep that “eye of the tiger” — and never let it go.

Create “insanely great” products. Too many people have tried to produce junk (Steve Jobs would use another word here) but he kept pushing Apple to produce high-quality products that people would go nuts over using.  I’ll admit that I have moved from the Windows side to now having 2 MacBook Pros, an iPod, 2 iPhones and my beloved iPad.  Think about it? There is a reason that so many users of Apple products are heard to say “I love my... (Enter your Apple iPod, MacBook, iPad or other Apple product here).”  It’s because Apple takes the time and effort to produce products that people want. They do their homework and is not afraid to try - and sometimes fail (anybody remember in the Lisa computer?).

Create magnetic customer service. Ever been to an Apple store? Then you know what I mean. Those bastions of technology and fun are usually packed with devoted fans clambering to buy the products that are from Apple. Why?  Well, those stores are more than just another retail store. Being there is an experience where you get to learn about new technology that really makes your life better. For me, I love the practical, bottom-line business benefits I get from visiting the Apple store. Think about how you can create a powerful experience in your own “store” however you define that in your work.

Continue to amaze. Apple has never rested on its laurels. Yes, Apple has been great - insanely great is the term often used for them. Each new product announcement brings a crowd of devoted fans around the world to see the next Apple product that they ‘must have’. Therefore try and inject a bit of that passion into your business and keep the flame burning with a continual stream of dazzling new products and services.

Never be afraid to follow your dreams is a typical Jobs quote. And it was the dream of Jobs and Woz in their Silicon Valley garage to create a real personal computer. They did it at a time when they were looked down upon by the “grown-ups” in the computer industry. Nevertheless, they pressed through, even in the face of hardship and difficulty, to become a company which is admired world-wide.

Steve Jobs was a great business leader. He was also gifted with great vision. However, you too probably know a similar person in your life. They are one who has something profound, enlightening, and interesting to say just about every time he or she speaks. People always want to be around that person. And that person's success and wealth probably match his or her incredible gift of communication.

Do you see yourself as that person?

Colin Thompson
colin@cavendish-mr.org.uk

Learn to develop a clear vision for future success

Colin 0182012The one quality that all leaders have in common is that they have a clear and exciting vision for the future. This is something that only the leader can do. Only the leader can think about the future and plan for the future each day.

Excellent leaders take the time to think through and develop a clear picture of where they want the organisation to be in one, three and five years. Leaders have the ability to communicate this vision in such a way that others "buy in" and eventually see the vision as belonging to them.

It is the vision of the future possibilities, of what can be, that arouses emotion and motivates people to give of their best. The most powerful vision is always qualitative, aimed at and described in terms of values and mission rather than quantitative, which is described in terms of money and numbers.

Of course, money is important, but the decision and commitment to "be the best in the business" is far more exciting. Positive Focus will create the life you want to live. Negative people are like human black holes. They drain your energy and keep you from reaching your goals.

Another key to leadership success is for you to "keep your cool." A study at Stanford Business School examined the qualities that companies look for in promoting young managers toward senior executive positions, especially the position of Chief Executive Officer. The study concluded that the two most important qualities required for great success were, first, the ability to put together and function as part of a team. Since all work is ultimately done by teams, and the managers' output is the output of the team, the ability to select team members, set objectives, delegate responsibility and finally, get the job done, was central to success in management.

The second quality required for rapid promotion was found to be the ability to function well under pressure, and especially in a crisis. Keeping your cool in a crisis means to practice patience and self-control under difficult or disappointing circumstances.

The character and quality of a leader is often demonstrated in these critical moments under fire, when everyone is watching, observing and privately taking notes. As Rudyard Kipling once said, "If you can keep your head when all around you are losing theirs and blaming it on you, then the world is yours and all that's in it".

Your job as a leader is to have a clear vision of where you want to go and then to keep your cool when things go wrong, as they surely will. Here are two things you can do immediately to put these ideas into action:

First, project forward 3-5 years and imagine your ideal future vision. What does it look like? What steps can you take immediately to begin turning your future vision into your current reality?

Second, resolve in advance that, no matter what happens, you will remain calm and cool. You will not become upset or angry. You will take a deep breath and focus on the solution rather than on the problem.

Colin Thompson
colin@cavendish-mr.org.uk

Learn to maximize your profits

Colin flipNo matter what's happening with the economy, you can take action to become more financially successful than you have in the past. Learn how to increase your income, get out of debt, reduce your taxes and achieve financial independence.

Sales are only `one` barometer for success. Your ultimate goal is to `increase profits` in order to achieve the greatest possible return on your investment of money, time, and energy. Every customer, activity, product, or service yields a specific profit of a specific amount. In some cases, you may actually be losing money in one or more of these three areas. One of the most important things you can do for your growing business is to determine where to focus the investment of your time and money based on the return thrown off by this investment.

To truly analyze the profitability of your business, you must first examine your personal rate of return. From this personal perspective, what is your major expense? It's your time. By now, you should have developed the habit of continually asking yourself this basic question: Would I pay someone else my hourly rate to perform this task? If not, you are failing to maximise the return on your time. In other words, you are investing your time in an area that yields less than the optimum rate of return. You are incurring a "loss of opportunity" cost. This, in turn, affects the overall profitability of your business.

One of the largest expense items for most businesses is payroll. As a business grows, it typically hires additional staff according to the most pressing need at the moment. Once a person has been hired, often she or he can become a permanent fixture, even when the company's needs change. Many entrepreneurs are too busy creating products, designing services, and generating revenues to pay close attention to employee performance. Over time, the result can be an inefficient and ineffective staff and a bloated payroll.

Some customers are more profitable than others; some may actually be costing you money. Can you identify your most profitable customers? Do you know any who are unprofitable? There is not necessarily any connection between the size of the customer or the volume of business he produces and his profitability. There are several questions you should ask as you examine your customers’ profitability: How often does each customer purchase from you? What is the average size of each purchase? What is the profit margin of the product(s) purchased? How much time is spent providing customer service after the sale? What is the "product returns" record of each customer?

Concentrate on profitable customers. Many companies regularly “fire” the top 10 percent of their customers. They stop doing business with those who generate the least revenues or yield the lowest on their return purchases, choosing to concentrate on their more profitable customers and attracting more like them. At the very least, be diligent in rooting out those customers who actually cost you money—regardless of the revenues they generate. You cannot afford to carry this unprofitable load.

Therefore I leave you with this thought for the New Year: Learn to identify your most and your least profitable customers and learn to focus on only the most profitable.

Colin Thompson
colin@cavendish-mr.org.uk

Four steps to financial independence

Colin 009More than eighty percent of self-made millionaires began with nothing or in many cases, less than nothing. I can certainly relate to that because when I was growing up and right into my early 30s, I never had any extra money with which to start a fortune. It seemed to me that there was always enough, if not more than enough bills, to absorb every penny I earned.

And even if a great business opportunity did come along, I wouldn't have been able to do anything with it. As I began studying financial success and self-made millionaires, I noticed that almost everyone around me was in pretty much the same boat. The idea of becoming really wealthy was a distant dream with very little possibility of coming true. You may be in the same situation, with more bills than money or assets.

The statistics are a little scary. Of 100 people who reach retirement age, according to insurance industry statistics, only one will be wealthy. Four out of the hundred will be financially independent; fifteen will have some savings put aside. And the other 80 will be dependent on pensions, still working or broke - this after a lifetime of well-paid work in the most affluent society in human history. Now why does this happen?

There are two main reasons why people retire poor. First, they never decide to retire rich. They wish and hope and pray, but they never make a firm, unequivocal decision that they're going to do it. Second, even if they do decide to retire rich, they procrastinate until it's too late. They always have some good reason for putting it off.

If you sincerely want to beat the odds, to achieve financial independence and retire wealthy, there are four critical steps that you must take, all starting with the letter D. The first step is desire. You must want it badly enough to make an unshakable commitment and to be willing to make sacrifices. The second D is decision. You must make a decision right now to do whatever is necessary, to be willing to pay any price, go any distance, to achieve your goal.

The third D is determination, which is to keep at it until you succeed in spite of all the problems and obstacles you will experience. And the fourth D is discipline - the discipline to master and develop the habits necessary for achieving financial independence. Those are the four Ds. Desire, Decision, Determination and Discipline. And you can measure how successful you're going to be in the future by measuring how well you're doing in each of those on a scale of one to ten.

Finally, here are two things you can do immediately to put these ideas into action: First, make a decision, right now, that you are going to be financially independent; no matter what obstacles you face in the short term. Then write it down, make a plan and start to work on it every single day. Second, resolve in advance that you will persist in the face of every setback or obstacle you face. You will never give up. You will keep on moving forward until you finally achieve your goal.

 

Colin Thompson
colin@cavendish-mr.org.uk
www.cavendish-mr.org.uk

Great battles are never won on the defensive

 Colin t 017When you-know-what hits the fan and the survival of your business is endangered, you must begin thinking like a military commander in battle. Often the situation is so serious that you have to step forward and make hard decisions, and make them immediately, with a no more Mr. Nice Guy approach.

Top military leaders have been studied going back to 600 B.C. Over the centuries, several principles of military strategy that lead to victory or defeat have been identified. They are now taught to student officers in every military school in the world. By applying these principles of military strategy to your life and your business, you can often turn the situation around and achieve extraordinary results. Let me explain.

The first principle of military strategy is the Principle of the Objective. It requires that you be perfectly clear about the goal (or goals) that you want and need to get through a crunch point. In business, the practice of this principle is usually focused on goals related to sales, revenues, and cash flow. You need plans, schedules, and the right people doing the right jobs to achieve your most important objectives. Everyone should be absolutely clear about what they are expected to do, and they must be committed to success, to victory, no matter how serious the crisis. To turn your dreams into a reality, you must have tools that will guarantee your success.

The second strategic principle is the Principle of the Offensive. It requires that you take action—that you move forward boldly to confront your difficulties and solve your problems. Napoleon once said: “No great battles are ever won on the defensive.” Since your natural tendency when you hit crunch time is to withdraw, cut back, and play it safe, you must resist this urge and instead dare to go forward, to seize control of the situation, and to attack your difficulties with firmness and decisiveness. Now is not the time to be cutting back on marketing and publicity.

I have what I call a Crunch Point Mantra which I use whenever one of my companies has experienced a cash crunch, and this mantra is: “When in doubt, sell your way out.” You cannot cost-cut your way out of a financial crisis. You have to generate revenues, and the only way to do that is by selling something to someone. Always think in terms of generating revenues from sales. Become very aggressive and focused in this area. Every single company that has rebounded from a crisis, including companies like IBM in 1991, turned itself around by focusing single-mindedly on generating sales revenues. You should do the same.

Therefore if you find your business slipping into this situation, act now to take action to learn to discipline yourself to focus single-mindedly on this number-one target, resisting all temptations to clear up small things at first.

Colin Thompson
colin@cavendish-mr.org.uk
www.cavendish-mr.org.uk

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