Labels & Packaging
According to a recently compiled industry report by PIRA (Printing Industry Research Association), over the years to 2016 the global signage market is set to rise by a compound annual growth rate (CAGR) of 3.0%.
Whilst this represents steady overall growth, it is developing countries that are leading the charge in signage growth. This new report breaks down the signage market by end-use sector application, substrate, print processes and geographic market. The Future of Printed Signage to 2016 is, says PIRA, an essential guide to the future of the signage industry, designed to help you make the right decisions for your business.
For example, the global printed signage market amounted to 12.4 billion square metres of material in 2010, worth over $42.2 billion. Indoor signage made up 72% of this volume with outdoor accounting for the balance of 28%. Between 2010 and 2016, outdoor will increase its share to 30% of the total which is expected to reach over 15.3 billion square metres valued at just over $43 billion by 2016.
Asia leads the field in printed signage, accounting for 53% of the market in 2010. This region will also show the strongest medium term growth, increasing its share to 60% by 2016, with an average annual growth rate of almost 6% from 2010 to 2016. Latin America follows a close second with annual growth of over 5% forecast for the period between 2010 and 2016, although its market share will remain static over the period, as will Eastern Europe’s despite a growth rate of over 3% per annum. Western Europe and North America will see a considerable decline in their shares of the global market, with western Europe falling from 16% to 11% and North America from 15% to 12% between 2010 and 2016.
The research methodology for The Future of Printed Signage to 2016 incorporated an in-depth combination of desk research and fieldwork, with a focus on primary sources, including interviews with leading players in the signage printing industry. On top of this, an extensive programme of desk research based on many information sources was conducted.
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