Controltac helps spread the word for cancer charity

Written by Colin Gillman | 06 January 2012

Richard Parks made history on 12 July 2011 becoming the first ever person to climb the famous 7 summits and stand on all 3 poles (The North Pole, The South Pole and the summit of Everest) in the same calendar year. He achieved his incredible world first in 6 months, 11 days, 7 hours and 53 minutes and aims to raise £1 million in aid of Marie Curie Cancer Care.

Part of his epic fundraising is a competition running until midnight on 12 July 2012, in which supporters wanting to help Richard raise £1 million in aid of Marie Curie have the opportunity to win this brand new Audi A1 (without its wrapping), donated by Mon Motors Audi.

Signs Express (Cardiff) was commissioned by the endeavour to wrap the Audi A1 to raise awareness of the 737 Challenge. 3M Controltac Graphic Film IJ380 was used to provide the eye-catching look that combines black-and-white photography with rugged rough edges and complex typography.

Suitable for high-quality screen printing and piezo inkjet printing, the film is combined with 3M’s Controltac Adhesive, which allows vehicle wrappers to slide and reposition the graphic before using pressure to activate the adhesive.

Grant Zehetmayr, co-owner of Signs Express (Cardiff), says: "As a keen extreme sports fan and graphic arts enthusiast, it's been a great project to be involved in. My skilled sign makers have completed vehicle wraps for previous customers on this scale but never with such a high profile and for such a worthwhile cause."

www.737challenge.com