Labels & Packaging
The world’s number one condom brand is searching the globe for an exciting and engaging design to cover their ‘Naked Box’ and launch Durex’s new condom pack.
The Durex Naked Box Global Design Contest has been launched to help jumpstart conversations around the world that make young people more familiar and comfortable with condoms. In addition, they hope to find a design that may actually be fun to buy, and make condoms and safer sex more accessible to young people.
The competition will close 17th April and an overall winner will be selected by a panel of celebrity judges including - MTV executive director Georgia Arnold, urban graffiti artist Smash137, professional German snowboarding beauty Silvia Mittermuller and Chinese graphic designer Liu Zhizhi. They will be joined by Sue Daun, Worldwide Head of Brand Experience at the Brand Union, Durex’s Design agency.
All Finalists receive an Apple iPad and a Durex Goody bag. In addition to the finalist prizes, the Grand Prize Winner will work with the Durex artwork agency to finalise the winning design for production, see their design go global, and also take home £2,000 in cash.
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