Madonna goes large

Written by Colin Gillman | 03 February 2012

Madonna launched her new single and video “Give Me All Your Luvin" today using Clear Channel's global network of outdoor and broadcast assets. At the same time, her new music video ran on Clear Channel's digital billboards in Times Square in New York City (pictured), Las Vegas, Piccadilly Circus in London, La Defense in Paris, Oslo Central Station in Norway, and Helsinki, Finland.

In addition to New York, Vegas, Paris, Oslo and Helsinki, Madge was beamed to more than 1,600 Clear Channel Outdoor digital billboards around the world — including in Singapore, Spain, Belgium and Sweden and these will feature Madonna before, during and after the premiere, including in subways, malls, railway stations and bars. In all, more than 100 million people will be exposed to Madge’s new single and video through Clear Channel Outdoor's billboards.

That is pretty cool.
www.clearchannel.co.uk