Plug right into digital displays

Written by Colin Gillman | 19 January 2012

ComQi, a multi-channel message (digital signage) management company, has launched five new place-based mobile applications to enable public interaction with digital signage displays in retail venues.

ComQi’s new mobile experiences empower the consumer and enable them to enter into a dialog with both brands and retailers by linking their mobile phone to digital signage and social media. Powered by ComQi’s Interaction Manager, these mobile apps include: voting, information and couponing, group buying, quizzes and games.

Consumers can connect to the Interaction Manager platform with their smart phones through a variety of means on the screen - using a textual URL, a QR Code, via NFC (near field communication) - or any combination of the three.

The company says its Interaction Manager offers many different connected experiences to consumers, including sharing thoughts and opinions in an interactive way through a voting app, receiving coupons and discounts on specific products, or participating in a game or a contest within the venue in order to enhance the store’s atmosphere.

www.comqi.com