Labels & Packaging
Kodak has expanded its reseller agreement with Online Print Solutions (OPS) from covering customers in North America to a global relationship to offer customers web-to-print tools.
Kodak has been an authorised reseller of the full range of OPS web-to-print and cross-media marketing solutions in North America since early 2011. The growth and success of this relationship has resulted in a global expansion into European and Asian markets.
The OPS portfolio appeals to both print service and market service providers because it uses a central platform for companies to manage corporate, marketing and retail activities. OPS’s core product, OrderDesk, provides a web storefront solution that can be easily deployed for fulfilment, job submission, online design and on-demand printing. The company’s VWeb and VPrint products also allow users to create, manage and track variable data and cross-media campaigns with elements of print, email, SMS messaging, and personalized URLs (PURLs). The inclusion of these adaptable OPS products adds significant value to the KODAK Web-to-Print Solutions portfolio by offering end customers a range of user-friendly software options to meet their individual business and market needs.
Jon Bracken, Kodak’s general manager of Unified Workflow Solutions says: “Our customers are looking for a range of capability in their online presence, and OPS, tightly integrated with Kodak’s own software solutions, meet those needs. Whether they are building an online storefront for consumer-facing printing, or addressing a particular requirement for an enterprise-level customer, the Kodak portfolio combined with OPS gives us the breadth and flexibility to create tailored customer solutions.”
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