Labels & Packaging
Miele, the German premium domestic appliance manufacturer is launching an outdoor advertising campaign to promote the powerful cleaning power of its vacuum cleaners.
The Monster Suction adverts will be placed in key sites around the country with an expected reach of 25 million ABC1 consumers. JCDecaux’s sites include: The Clapham Colossus at Clapham Junction (pictured); The Trafford Arch in Manchester; the M5 Tower in Birmingham; and Crane in Bristol. Banner adverts will also run on key retailer sites and in-store PoS materials will help reinforce the key message.
The campaign with JCDecaux was planned and booked by The Media Shop and Posterscope. The creative agency was The Brand Nursery.
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