Labels & Packaging
The specification for the design was that it had to appeal to children and their parents, but the biggest challenge was to create a display that was light enough for Kraft’s sales reps to transport in their cars from one store to another that was both quick and easy to assemble. It also had to be strong enough for the different set-ups and the client didn't want any other materials or fixings to be used.
The final design was printed on to 50 pieces of 16mm Re-Board using the company’s Inca Onset S20 and resembled as a large slot-together puzzle that could be packed into a box for easy transportation.
Here's an entertaining time-lapse film showing the instalation of an Onset S20 being installed in the Fujifilm Solutions Center in Kansas City.
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