Mutoh named as founding exhibitor at EcoPrint 2012

Written by Colin Gillman | 02 February 2012

Mutoh moves to join HP and Mimaki as supporters of EcoPrint 2012 as the event gathers momentum and garners even greater industry support.

The confirmation of Mutoh as founding exhibitor at EcoPrint is another example of a leading print manufacturer, with a commitment to sustainability who is willing to invest in a new event that will provide a focus on sustainability.

Arthur Vanhoutte (left), President of Mutoh explains why Mutoh has signed as a founding exhibitor: “We think that the print company is under pressure to change and become sustainable but there are still plenty of products that pretend to be green when they are really not so green. We have, for a long time, been committed to sustainability and creating solutions that add commercial and environmental value for our customers and EcoPrint 2012 provides us with the focus and platform, in which to tell our sustainable story.”

Mutoh has also released a downloadable whitepaper titled 'How Green is Green?' highlighting the complexities of implementing sustainability and explaining the perils of 'greenwashing'. Click the image on the right to open the PDF.

“It is clear from our experience this year that the strong level of interest in our textile printing systems and half of our new enquiries were for our dye sublimation, soft signage and direct-to-textile machinery,” he says. “We believe this is due to both the creative potential this offers our customers but also the considerable environmental credentials our technology has. We think EcoPrint 2012 will contribute the discussion about issues affecting the effective adoption of sustainability in a print business and perhaps help print companies avoid investing in the wrong areas.”

EcoPrint 2012 will be dealing with a number of issues that the print industry is confronting in regard to sustainability and will, over the coming months, be developing the content of the event in partnership with the EcoPrint Development Group.

www.mutoh.be
www.ecoprintshow.com