Labels & Packaging
EcoPrint Europe Live 2012, which takes place in Berlin from 26-27 September, has announced that HP has become its headline partner for the event, signalling the market leader’s strong support for sustainability in print.
Marcus Timson, director, EcoPrint says: “To have such a prestigious technology leader as HP declaring its support for the event is a great endorsement of the concept and vision of EcoPrint. HP is clearly committed to a sustainable strategy and therefore has plenty of expertise to contribute to the content and profile of EcoPrint.”
Ronen Zioni (pictured), marketing director, HP, GSB EMEA, adds: “Once again HP is recognised in News Week’s Top 25 US Sustainable Brands, and also features within the world’s top 100 sustainable brands. So it should come as no surprise that HP recognises that the EcoPrint event is both a great idea and the perfect platform for HP to communicate the message of sustainable print business to an audience of printers, agencies, marketers and brands. The reality is that the leading brands of the world are aligning their supply chains to their goals for carbon neutrality, and print must fall into line. At EcoPrint, HP will showcase innovative print technologies that enable a wide range of application projects in retail, interiors, point of sale, outdoor advertising and packaging as well as developing content for visitors and attendees looking for inspiration and information for sustainable, innovative and profitable print. We look forward to working with the EcoPrint team to create an exciting new event format for the print and marketing industries.”
EcoPrint will provide a focused attendance of professionals with guidance, support and inspiration for sustainability. At this early stage, nearly a full year from the event, EcoPrint has already received excellent support from potential exhibitors and visitors from around the world, suggesting that the industry is ready to embrace both the show and its vision of a profitable, sustainable future.
Stephen Goddard, environmental program leadership manager at HP, says he believes the EcoPrint show is an event that has been needed for some time, and that sustainability is an essential ingredient for any modern, profitable business.
“The print industry needs a focus on this issue so we can equip ourselves to align with consumer needs, customer demands and legal compliance,” he says. “By working together through a platform such as EcoPrint, I am sure we will be able to provide a strong path forward for any print professional to make positive and profitable change.”
EcoPrint Europe Live 2012 takes place in Berlin from 26-27 September 2012.
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