Labels & Packaging
Hybrid’s revolutionary rebate linked recycling scheme has allowed Mimaki customers to contribute significantly to managing print waste, with a landmark 100,000 cartridges kept out of landfill thanks to Hybrid’s Let’s Do MORE programme.
Back in 2008, Mimaki’s exclusive distributor Hybrid Services created what to this day remains the only rebate linked ink cartridge recycling scheme from a wide format printer manufacturer.
Geared to fulfil a desire to “do what we can, where we can” Hybrid’s innovative recycling scheme takes full control of recycling Mimaki SS2, SS21 and HS3 solvent ink cartridges for its customers, and responsibly disposes of residual ink, recycles component parts and moreover, pays the customer a valuable ink rebate in return. Almost four years down the line, the Hybrid Services ‘Let’s Do MORE’ ink cartridge recycling scheme has reached an impressive milestone of keeping some 100,000 ink cartridges out of landfill.
Marketing manager, Duncan Jefferies explains the success of the programme, highlighting the role that Hybrid’s customers have played throughout the campaign.
“The importance of what we’ve achieved thus far is down to our customers’ willingness to recycle their ink cartridges and their ongoing commitment to the programme is testament to this,” he says.
According to Jefferies, the scheme is simple to administer and anybody with a Mimaki printer using proprietary Mimaki solvent inks can take part. All they have to do is register for free at www.LetsDoMORE.co.uk to get started.
“We ask customers to gather their spent cartridges together in batches of 45 and contact us via the www.LetsDoMORE.co.uk website to request collection. This request is integrated with our logistics and, when one of our vehicles is next scheduled to be in the vicinity of the customer’s premises, we will pick up the cartridges,” he says.
Hybrid coordinates collections in areas where they may be delivering new products, consumables or conducting service visits, in order to reduce carbon footprint and logistics. The drivers then return the batches of cartridges back to Hybrid in order to be processed. For every 45 cartridges collected by Hybrid, a rebate of a new cartridge is paid. Therefore if you are a multiple machine user spending anywhere between £20-30,000 a year on ink, this rebate could eventually become a sizable chunk of change – thus ensuring the scheme helps not only the environment, but your bottom line too.
Hybrid maintains a full time team of staff at its main warehouse who are involved in the preparation of the cartridges for recycling – splitting the product down to its component parts and disposing of residual ink. The empty outer cases are caged in their thousands and delivered by Hybrid to its recycling partner for processing. The company is currently in the process of building a mezzanine floor in its warehouse specifically to handle the used cartridges.
“The resources required for this scheme are substantial,” continues Jefferies, “and it would be fair to say, it’s an expensive operation for us to administer, but the benefits are such that with the support of our customers, we feel it’s important to offset the environmental impact of areas of our industry where we can.”
Mimaki is progressively becoming known for its green printing solutions and the launch of its JV400 latex printer earlier this year sits at the forefront of that activity. Mimaki has held ISO 14001 status for its manufacturing facility in Japan for a number of years, and initiatives such as Hybrid’s scheme do much to further its sustainable approach to business.
The recent adoption of a Sumatran tiger at Barcelona zoo by Mimaki was an exciting headline grabbing project but in fact the real nub was to draw attention to the launch of the Mimaki Education Programme, which seeks to teach 64,000 primary and secondary schoolchildren in the Barcelona area about sustainable nature. Mimaki was also one of the first companies to sign up as a founding partner of EcoPrint Live to be held in Berlin this September.
The wide format industry as a whole needs to take a closer look at how it goes about recycling its products and, at a time when sustainability is on the lips of almost every print service provider, there can be no doubt that a combination of sustainable products, green initiatives and an ethical commitment to make a difference plays a significant part in how Hybrid brings Mimaki products to market and do more for its customers.
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