Labels & Packaging
UK artist INSA has chosen to use digitally-printed Digimura fabric-backed wall covering from Papergraphics to stage his one-night installation, Self Reflection is greater than Self Projection.
Heavily influenced by graffiti, pop culture and fetishism, INSA has been producing his unique artwork for more than ten years and has worked with blue-chip brands including Sony and Nike on private commissions and projects. This latest exhibition drew on familiar themes in his portfolio, particularly society's twin obsessions with money and image.
The exhibition, at the Londonewcastle gallery space in London's hip Shoreditch area, featured 160 square metres of wall covered in Digimura 2.1 Smooth, printed with INSA's work by BAF Graphics. The entire installation process was carried out by BAF Graphics and documented from start to finish, and included covering 60 square metres of floor in Aslan DFP47 smooth-surface vinyl and laminated with Aslan MP326 anti-slip laminate from Papergraphics, as well as the Digimura wall covering.
Francesca Selby, marketing co-ordinator at Papergraphics says: "Being an integral part of INSA's latest installation was really exciting for Digimura. It was a unique opportunity to showcase the potential of the wall covering and demonstrate that it's not just for interior décor: the possibilities are endless if you think creatively."
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