| 02 September 2010
| Can your company survive The Mirror test? | Sign Africa 2010 |
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The Peter Principle It’s not hard to be half decent at b2b marketing. After all, it’s a simple matter of promoting your company, products, services and even your people to other businesses in your sector who might have an interest in what you have to offer to make their own business better. A ... Colin Gillman |
Free but not cheap I have only left two companies in the last thirty years and on this occasion it was infinitely more pleasant than the first. For a start, I have been planning my exit from the Danwood Group for the last couple of years, with their blessing and support. I have been ... Gerry Mulvaney |
Seismic social media change lies ahead Conversations with customers and suppliers in the last quarter of 2011 lead me to believe that 2012 could be a year of seismic change in the Industry. The last time this happened was when the internet changed the knowledge model from manufacture and distribution to distribute and then produce locally. Before ... Gerry Mulvaney |
Deja vue? I suppose we shouldn’t be shocked when we hear that a major German press manufacturer has filed for administration, given the state of both the European economy and the printing industry, but we are. The news that Man Roland had filed for the German equivalent of Chapter 11 came out of ... Gerry Mulvaney |
The Pillock Theory This is a story I have told a few times. It is not mine, but one that was handed down to me many years ago by my old boss. It holds true today as it did then and whenever I tell it, it usually brings a smile of recognition in ... Gerry Mulvaney |
Learning to value training My forty year selling career started because an Italian company, Olivetti, invested in training me in the early 70’s. I went from being a bank clerk to an office equipment salesman via a month’s residential course at their Hampshire training centre. Over the next few years, I spent several more ... Gerry Mulvaney |
