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Viscom, to be held in Frankfurt from 25 to 27 October, is pulling together a "viscom World of Inspiration" special display area, where all the threads of visual communication come together with the intention of sharing the kind of knowledge that will help your business to grow.
The viscom World of Inspiration is a must visit if outdoor advertising, digital printing, PoS or digital signage is your thing. This will form the hub where applications and examples of best practices are displayed, presentations given and theme discussions offered. Central to the theme is a 300m² supermarket that will used to illustrate PoS marketing options and trends in store design. In an adjacent section, visitors will find a café featuring the novelties and trends in shop and object design, including lighting technology and digital signage.
Other components of the viscom World of Inspiration are the "Individual Design meets Materials" and "Paper Heroes" materials exhibitions, the Speakers Corner, the Lunch & Learn area, the Inspiration Lounge, the Digital Signage Best Practice Award and the Design Maker Award.
Viscom says its World of Inspiration is a marketplace for ideas, best practices and networking, and promises to provide plenty of interest to visitors whether they are marketing specialists, object designers, brand manufacturers, retailers, advertising technicians or printing specialists.
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