Print and display printer extends its cut sheet digital printer fleet with Ricoh

Written by Colin Gillman on 26 July 2016.

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Northumberland printer B Print and Display Group (BPDG) has invested in two Ricoh cut sheet digital production printers, the Ricoh Pro C9110 and Pro C7110x. This is the company’s second investment in Ricoh printers following the acquisition of a Ricoh Pro C901. 

BPDG is a retail-brands focused business with over 30 years history in successful delivery of brand-related POS & Print services to best-in-class clients, across a variety of markets, and this investment is an extended commitment from the Northumberland printer towards transformational digital technology. Through Ricoh’s help and support, the company has deepened its relationship with Ricoh in learning to sell digital print successfully. 

BPDG’s use of only one machine meant an increase in workload and increasing wage pressures for weekend overtime. Having recently won a three year retail contract, the addition of the new printers ensures the company can now handle large complex volumes and have back up technology to deal with any last minute requests. 

According to Ricoh the C9110 will take over the volume of work from the Pro C901. While the Pro C7110x’s 5th colour toner capability elevates the firm to a level where they can do brilliant effects with the extra colour, which are not common with digital printing. This opens up a portfolio of choice for clients and will help Print B and Display win more business. 

Will Skelchy, managing director of B Print and Display, says: “We were looking for a better balance of technology to help support our growth targets. Our goal was to work with a partner who understood our capacity expectations as well as the need to future proof and create compelling extra value. That is what we have come to expect from Ricoh”

B Print and Display’s has also strengthened its sales staff’s knowledge by educating them on using the new digital paper to specifically deliver the benefits of the five colours on the Pro C7110x. This commitment, says Ricoh, underlines the need for printers to have a robust approach to maximising digital technology beyond the initial purchase.

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