London Calling Rocks at the top of the dial
Following the success of London Calling 3D at the BFI IMAX in 2011, Duplo International is continuing its rock n’ roll music theme with the next chapter in the London Calling event series held at the British Music Experience in the O2.
The event, titled ‘London Calling Rocks’ taking place on 6th and 7th November 2012 will see Duplo working in partnership with a number of strategic digital print, pre-press and post-press partners.
The company says the show is dubbed as a digital re-launch for Duplo, with a number of new products being launched to the UK market, including the new hybrid Duetto DBMi Saddle System and the versatile, production DC-745 with Integrated Folding System.
Andy Pike, UK marketing manager says: "Our shows have broken away from the norm, taking print into a real-life environment, producing real-life applications, in an engaging and exciting location. Print’s impact in the music industry is well known, and still today, bands use print in the form of packaging, posters, books and tickets to create powerful products that fans hold huge emotional value to. In particular we have even seen bands use finishing as a method of differentiating themselves from the crowd.”
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