Xerox agrees to sell its European paper supply business to Antalis. Deal completes before end of the year. http://t.co/d5WN26zLpA.
Offset printing is yesterday’s news claims Swiss transpromo specialist
Trendcommerce (Schweiz) AG, part of the Trendcommerce Group, St. Gallen, Switzerland, plans to install two HP T230 Inkjet Web Presses to fulfil the increasing demand for its transactional printing services and capitalise on new business opportunities.
“Offset printing is yesterday’s news,” states company founder, part owner and head of business management, Oliver P. Künzler (pictured). “With digital technology making it so easy to implement individual content, special offers or coupons, why wouldn’t a marketer choose to produce compelling, relevant content? Our customers recognise the importance of creating print that ensures they stand out from the crowd and our HP presses will enable us to help them achieve this.”
The company ordered the two Inkjet Web Presses at Drupa 2012 but says it was convinced of the added value, print quality and production benefits of HP’s inkjet presses long before the show.
The high-performance, compact HP T230 press offers fast duplex printing speeds up to 122 metres (400ft) per minute in colour and mono and, with a 520.7-millimetre (20.5inch) print width, provides the flexibility Trendcommerce (Schweiz) AG needs to support multiple applications on coated and uncoated media.
Künzler thinks the extra capacity provided by the new HP T230 presses will enable the company to enhance its product offering to existing customers as well as capture new business opportunities in the financial, insurance and retail sectors.
“Our already well-established security infrastructure enables us to target government organisations such as telecom, tax departments, and electric and water suppliers who send invoices each month to their customers and want to incorporate clever personalised content within these documents,” he says.
The company’s current product portfolio includes individual mailings sent to sensitive customer addresses, high-security data processing, sensitive print and packaging services for financial service industries and personalised marketing materials.
The company’s wide-format printing division, PrintOne AG, recently installed an HP Designjet L26500 and an HP Scitex LX600 Printer.
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