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People don't buy what you do

Written by Peter Davidson on 08 June 2016.

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During a rare quiet moment I sometimes remind myself about the motivation that lies behind what I do, and why, in both business and in my personal life.

Working with customers can be a great experience; profitable for both parties given the right circumstances but each parties aims, success and rewards can be viewed in many ways.

The justification of why we do what we do is so fundamental and an important differentiating factor for many businesses, as well as being a huge factor for us as people. One thing is for sure, it’s not difficult to empathise with someone who believes in what they are doing.

Is this important? Yes, because our human instinct very often draws to people who believe in what they do and sometimes what we believe in. A good example is Martin Luther King. He didn't go around telling people what they needed to change; he simply told them what he personally believed in. Believers in turn told others and spread the word. Some 250,000 people turned up on the day of the Civil Rights march, very few showed up just for him. They actually showed up for what they believed in.

For example, I am not one of the best shoppers in the world, my wife can vouch for that. However there are times where I find myself wanting to purchase something that I may not have planned to buy because of the first class customer service I am given by a knowledgeable and passionate sales person who clearly believes in the products they offer. Their genuine personal recommendations convey how much they believe in what they are offering. Obviously they are working there to make some money; they could do that anywhere, but they have clearly chosen to work in that business and with products they believe in.

I know I could probably buy similar of the same products online for a much cheaper price, but their personal passion and belief has real value to me and I am a great believer that people buying people first before the products they are selling. Of course it is a bonus if you wanted the product in the first place!

People don't buy what you do, they buy why you do it.

It is worth considering that no one else can get to where you need to be before you. This may sound confusing at first, but when you consider that we all have an entirely different set of circumstances and experiences, it starts to make more sense. These circumstances and experiences help us to shape our life and our decisions to get us where we need or want to be. You can't get there quicker than someone else because we are all on individual paths.

It may be worth considering why you do what you do, you may surprise yourself.

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