Print

RGVA creates a latex wrapped art gallery on wheels

Written by Colin Gillman on 16 February 2017.

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Vehicle branding specialist company RGVA has wrapped a fleet of 10 trailers with bespoke works of art as part of a campaign with Freshlinc, a Lincolnshire-based fresh, chilled and horticultural haulage company. The aim of the campaign is to encourage people to engage in the arts, and each trailer features a different famous resident from the Lincolnshire region who has made a significant impact on the world, including the founder of the Royal College of Nursing, Dame Sarah Swift.

The designs, produced by local design agency Electric Egg, were latex printed on 3M IJ40 laminated vinyl, and are among the most detailed the team at RGVA has fitted to trailers of this size. The pin-sharp reproductions, which were fitted at Freshlinc’s Spalding base over three weeks, illustrate the power of the team’s HP Latex printers and the quality of the 3M materials it uses.

b9577dca38edf5fa org resized resizedTransported – the community arts organisation that commissioned the project – asked Freshlinc employees to nominate subjects for the project, and the staff who made the winning suggestions are featured on the respective trailer’s rear door graphics alongside an explanation of their choice. 

Freshlinc’s Commercial director, Ashley Holland, says: “Transported aims to bring art into the community, so this is a perfect collaboration as thousands of people see our trailers every single day. We have effectively put an art gallery on wheels that will travel an average 2,500 miles each week across the UK and Europe for the next three to six years.

“It’s creative campaigns like this that underline just how powerful truck-side promotions can be in reaching vast audiences.”

www.rgva.co.uk 

 

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