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Teach your cat to be a wrap star
The latest trends and innovations relating to vehicle wrapping and finishing are going to be on display at viscom, the International Trade Fair for Visual Communication, Technology and Design, from 25 to 27 October in Frankfurt where Europe’s best car wrappers compete against each other in a ‘Battle of the Wraps’ event to become the ultimate European Wrap Star.
Here vehicle wrappers from all parts of Europe demonstrate their skills and compete against each other in a competition that will take place during the three days of the fair at the Frankfurt Exhibition Centre. The competition is quite demanding on the participants: they have to make it through a total of four rounds plus the finale to win.
The organiser says it has received a lot of registrations from many of the top specialists from Europe (take check out the Assassins Creed style wrist pouch accessory above – you can tell he’s taking it seriously) and even as far the US. For most of them, the contest has become a regular fixture having established itself as an important networking event for the industry’s top wrappers.
The contest begins on the first day of the trade fair, 25 October, in Hall 3 with eight first-round matches of 30 minutes each. The participants demonstrate their workmanship and quality but only the four best will make it into the next round. In the morning of 26 October the four second-round matches of 40 minutes each will be held, with again only the best four reaching the next round, followed by the third round with two matches at 50 minutes each in the afternoon. Here the best four qualify for the semi-finals in which the finalists will be decided on 27 October. The 90-minute finals will be held at 2 p.m., followed by the award presentation.
According to GDW’s vehicle wrap specialist Stig, this is a truly great opportunity for vehicle wrappers to show off their skills but he says he can
teach his cat to wrap using 3M or Avery air free vinyl.
“What’s challenging about that?" he says. "How about a competition where you have to wrap using full colour printed artwork where you line it all up under time pressure and not over stretch the inks? And if you really want to separate the men from boys let’s see a competition to wrap the rear bumper on a sports car using a metallic 900 series from Avery. I reckon the UK needs a competition like this, but a proper hardcore version. I know there are some seriously talented guys and girls over here who would love the chance to be pushed to their limits, but matt black? Come on viscom, bring on the printed version.”
About 300 exhibitors and 11,000 trade visitors are expected to take part in the fair this autumn.
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