RGVA creates a latex wrapped art gallery on wheels
Vehicle branding specialist company RGVA has wrapped a fleet of 10 trailers with bespoke works of art as part of a campaign with Freshlinc, a Lincolnshire-based fresh, chilled and horticultural haulage company. The aim of the campaign is to encourage people to engage in the arts, and each trailer features a different famous resident from the Lincolnshire region who has made a significant impact on the world, including the founder of the Royal College of Nursing, Dame Sarah Swift.
The designs, produced by local design agency Electric Egg, were latex printed on 3M IJ40 laminated vinyl, and are among the most detailed the team at RGVA has fitted to trailers of this size. The pin-sharp reproductions, which were fitted at Freshlinc’s Spalding base over three weeks, illustrate the power of the team’s HP Latex printers and the quality of the 3M materials it uses.
Transported – the community arts organisation that commissioned the project – asked Freshlinc employees to nominate subjects for the project, and the staff who made the winning suggestions are featured on the respective trailer’s rear door graphics alongside an explanation of their choice.
Freshlinc’s Commercial director, Ashley Holland, says: “Transported aims to bring art into the community, so this is a perfect collaboration as thousands of people see our trailers every single day. We have effectively put an art gallery on wheels that will travel an average 2,500 miles each week across the UK and Europe for the next three to six years.
“It’s creative campaigns like this that underline just how powerful truck-side promotions can be in reaching vast audiences.”
Avery Dennison says its wrap films are better and quicker to use
Avery Dennison has released a video where it claims that its Supreme Wrapping Film is superior to other competitive car wrapping films currently on the market, considering both finished quality and the time needed to complete a wrap. Two installers from an independent wrap shop put six different brands of vehicle wrap vinyl to the test with a focus on quality and installing, as if the job were for a real customer.
To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study for six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation.
The time it took to complete the vinyl installation, or the wrapping step, was the primary focus of the study. This was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all of the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16.
Guess what? Avery Dennison Supreme Wrapping Film was found to outperform the competition by having the fastest install time with the highest quality. Funny that.
Here’s the short version of the video below.
“Speed-wrapping cars has become a popular trend at trade shows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test,” said Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe. “The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared with competitive product offerings.
“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour. The high quality and dependability of the product makes the installation quick and easy with the smallest number of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and more reliable promises to customers.”
Wigston Signs offers bespoke wrapped fridge service
According to partner Chris Winkless, the family run firm is able to offer customers in the local area a fully bespoke service - including fitting - for less than £100. “There’s no limit to the design potential of the average fridge freezer,” he says.
Artwork can either be customer supplied or designed by the firm in-house to the customers brief. Prints are produced on either of the company’s Roland or Mutoh wide format printers and laminated for protection against scuffs and scratches.
“If the customer doesn’t have any artwork but has a firm idea of what they want are happy to produce artwork for them based upon the dimensions supplied,” he says.
Winkless says the firm is happy to fit the graphics for customers in the local area, and will ship the prints on easy to apply vinyl so those outside the catchment area can apply the graphics themselves.
Boss Dog opts for Roland
According to Boss Dog’s owner and founder Luca Cabano, the company prides itself in offering high quality wraps, therefore the new printer had to offer speed as well as print quality. “We feel the XR-640 offers this,” he says.
“Historically we have a long relationship with Roland reseller printMAX and we are used to working with Roland equipment, so we know the RIP software and we feel comfortable with running Roland machines. The XR-640 offers us quality and reliability, which is the comfort we need in our business to complete our ever increasing work load.”
Nestlé turns to RGVA for a range of branding across 70 new truck trailers
Commercial fleet graphics specialists RGVA has recently installed the innovative Traxx framing system to 70 new trailers for Nestlé, featuring some of the nation’s most recognisable brands.
This latest project means RGVA has now fitted the specialist framing and banner system, which is designed to make changing vehicle graphics quick and easy, to more than half of Nestlé’s 200-strong trailer fleet – specifically 115 new trailers and 25 retro-fitted older assets.
The Traxx system is based on an aluminium frame which is secured to the side of the trailer. Once the frame has been fitted, advertising banners can be removed and replaced in all weather conditions and in as little as 15 minutes per side. The entire procedure can be carried out in a fraction of the time of traditional vinyl application techniques, and at significantly lower cost.
The system is the lightest, slimmest and most environmentally sound of its kind, and is backed by a seven-year, 350-change warranty. Each banner is printed using UV inks and EFI Vutek HS Pro printers, with the designs applied to 450gsm backing fabric made from recycled materials. The finished product is also fully recyclable once removed.
The latest fitment will initially feature campaigns for seven of Nestlé’s top brands, with some using different advertisements on either side of the 13-metre Montracon trailers.
Popular brands including Aero, Rowntrees Polo, Quality Street, Shreddies, and a selection of Carnation products are featured, as well as Bakers and Felix pet foods from Purina. One Felix-branded trailer hosts an exclusive design for Larry, the Downing Street cat, and RGVA was also commissioned to print a single livery to celebrate Nestlé’s 150thyear.
With 70 trailers to fit, RGVA liaised closely with Montracon to complete as much of the work as possible at the factory, prior to delivery, with the remainder fitted at Nestlé’s York depot. In addition to the tailored banners, the RGVA team has also installed generic Nestlé graphics on the rear doors of each trailer. Printed on high-quality 3M Scotchcal IJ40-10 series film with 8030G laminate, the graphics will offer a minimum five-year life.
Richard Cox, Commercial Director at RGVA, comments: “With so many iconic brands, Traxx is perfectly suited for a company like Nestlé. Over the two years we’ve been working together, Nestlé’s marketing team has learned how the system can be used to create cost-effective, on-road marketing campaigns that can be tailored to their target audiences quickly and easily.”
All 70 Nestlé trailers will perform both factory and customer deliveries across the UK and are expected to stay operational in the fleet for between seven and 10 years.
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