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FESPA announce World Wrap Masters Design Competition winner

Written by Colin Gillman on Thursday, 13 April 2017.

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Patrick Charrier of Bazoom Studio, France, is the winner of FESPA’s World Wrap Masters Design Competition. The winning design will be applied, by the world's best vinyl installers, to a speedboat used by the Haugaard Racing Team in the 2017 World Formula 4 UIM Powerboat Championship. 

In order to qualify, participants were required to produce an attention-grabbing design demonstrating their creative skills. Prerequisites for the design included the boat number (22), the racing team's logo and World Wrap Masters sponsor, Hexis' logo. 

"The inspiration for my design came from the Danish Drakkar (aka Viking longboat),” says Charrier. “The general idea was to give an impression of movement to the boat, even when it's at a standstill. Blue and white are the top colours for a boat - lots of white for the pontoons to contrast with the surface of the water. The gradated honeycomb patterns evoke the composite materials used to construct the boat. The stars are included to reference the pilot, the tightrope walker in his cockpit, as well as a nod to shooting stars and speed on water."

Visitors to FESPA 2017 in Hamburg will be able to see the boat being wrapped with Patrick's design during the live final on the 10th and 11th May 2017. 

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3M launch Knifeless tape range for vehicle wrapping

Written by Colin Gillman on Thursday, 13 April 2017.

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Knifeless Tape Technology from 3M takes all the worry out of cutting and trimming during vehicle wrapping. This new range from 3M enables car wrappers and installers to cut through graphic film with sharp, clean lines and curves without the need for a blade, leaving a smooth finish and causing no damage to the surface of the film. 

3M Knifeless Tapes incorporate patented technology which uses a filament film embedded in the centre of the tape for cutting adhesive films. The film is placed over the knifeless tape and cutting is achieved by pulling the filament up through the film. The tapes are both flexible and blade-free allowing installers to quickly and confidently cut graphic film, along the contours of the surface, with precision and without risk of damaging the film surface.

The Knifeless Tape range covers a broad spectrum of applications. These include:

  • 3M Finish Line Knifeless Tape easily follows the contours and curves of any vehicle and is ideal for new knifeless installers. 
  • 3M Bridge Line Knifeless Tape creates evenly cut graphics bridging from one panel to the next for a professional finish. It is used to create uniform cuts in wide gaps between doors, bumpers and rubber mouldings. 
  • 3M Perf Line Knifeless Tape allows installers to cut a uniform margin between window graphics and rubber moulding, before applying edge-sealing tape.
  • 3M Design Line Knifeless Tape is engineered to create highly contoured designs with sharp, clean edges, and is ideal for creating stripes and accents. 
  • 3M Tri-Line Knifeless Tape is a triple-lined tape that ensures an accurate, consistent stripe width from one end of the car to the other and is ideal for pinstripes, gaps and butt seams.
  • 3M Precision Line Knifeless Tape is engineered to give even the most challenging film installations a sharp, clean edge with its ultra-fine, ultra-sharp filament that cuts reflective, metallic, chrome, dry-erase and 3M DI-NOC films. 
  • 3M PPF Line Knifeless Tape is a two-tape system designed for wet applications. This makes installing pliable paint protection films quick and easy, for achieving crisp, clean and symmetrical cuts without a plotter.

All 3M Knifeless Tapes are supplied in re-sealable, single roll pouches for easy storage and to prevent tape damage from dust and dirt. The distinctive packaging allows easy identification of product name to avoid unnecessary confusion. 

Each tape is supplied in standard 50m rolls while Finish Line Tapes are offered in 10m trial rolls.

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Showcase your wrap design skills on this powerboat

Written by Colin Gillman on Tuesday, 28 February 2017.

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FESPA has launched the Wrap Masters Design Competition, inviting contestants to create a striking design for a Formula 4S speed boat that will be used by the Haugaard Racing Team in the 2017 World Formula 4 UIM Powerboat Championship. The design will be used by Haugaard Racing Team and will adorn the powerboat until the final of the World Formula 4 UIM Powerboat Championship.

In order to qualify, participants will need to produce an attention-grabbing design that puts their creative skills to the test and includes the boat number (22), as well as the racing team's logo and World Wrap Masters sponsor, Hexis' logo. All entries must be submitted to This email address is being protected from spambots. You need JavaScript enabled to view it. by Friday 10th March 2017. 

Entries will be judged by Formula 4 race boat driver, Sebastian Haugaard, and World Wrap Masters Head Judge, Ole Solskin Ravn. The winning design, which will be announced on Friday 17th March 2017, will be used in the World Wrap Masters Final during FESPA 2017 (8-12 May 2017) in Hamburg, Germany. 

The winner will also receive a free trip to Hamburg, where they will have the opportunity to meet driver Sebastian Haugaard in person and see the racing boat being wrapped with their design during FESPA 2017.

For more information on the Wrap Masters Design Competition and the World Wrap Masters Final, visit: www.fespa2017.com/whats-on/wrap-masters-competition  

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RGVA creates a latex wrapped art gallery on wheels

Written by Colin Gillman on Thursday, 16 February 2017.

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Vehicle branding specialist company RGVA has wrapped a fleet of 10 trailers with bespoke works of art as part of a campaign with Freshlinc, a Lincolnshire-based fresh, chilled and horticultural haulage company. The aim of the campaign is to encourage people to engage in the arts, and each trailer features a different famous resident from the Lincolnshire region who has made a significant impact on the world, including the founder of the Royal College of Nursing, Dame Sarah Swift.

The designs, produced by local design agency Electric Egg, were latex printed on 3M IJ40 laminated vinyl, and are among the most detailed the team at RGVA has fitted to trailers of this size. The pin-sharp reproductions, which were fitted at Freshlinc’s Spalding base over three weeks, illustrate the power of the team’s HP Latex printers and the quality of the 3M materials it uses.

b9577dca38edf5fa org resized resizedTransported – the community arts organisation that commissioned the project – asked Freshlinc employees to nominate subjects for the project, and the staff who made the winning suggestions are featured on the respective trailer’s rear door graphics alongside an explanation of their choice. 

Freshlinc’s Commercial director, Ashley Holland, says: “Transported aims to bring art into the community, so this is a perfect collaboration as thousands of people see our trailers every single day. We have effectively put an art gallery on wheels that will travel an average 2,500 miles each week across the UK and Europe for the next three to six years.

“It’s creative campaigns like this that underline just how powerful truck-side promotions can be in reaching vast audiences.”

www.rgva.co.uk 

 

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Avery Dennison says its wrap films are better and quicker to use

Written by Colin Gillman on Thursday, 08 December 2016.

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Avery Dennison has released a video where it claims that its Supreme Wrapping Film is superior to other competitive car wrapping films currently on the market, considering both finished quality and the time needed to complete a wrap. Two installers from an independent wrap shop put six different brands of vehicle wrap vinyl to the test with a focus on quality and installing, as if the job were for a real customer.

To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study for six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation. 

The time it took to complete the vinyl installation, or the wrapping step, was the primary focus of the study. This was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all of the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16. 

Guess what? Avery Dennison Supreme Wrapping Film was found to outperform the competition by having the fastest install time with the highest quality. Funny that.

Here’s the short version of the video below. 

“Speed-wrapping cars has become a popular trend at trade shows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test,” said Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe. “The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared with competitive product offerings.

“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour. The high quality and dependability of the product makes the installation quick and easy with the smallest number of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and more reliable promises to customers.” 

www.graphics.averydennison.eu

 

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Anybody who has run a printing business for any time will at some stage ask themselves the question “How do I get more customers?” The trouble with this is it’s a perennial question that has no right or wrong answer. You could always start by learning to think differently and...

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