Showcase your wrap design skills on this powerboat
FESPA has launched the Wrap Masters Design Competition, inviting contestants to create a striking design for a Formula 4S speed boat that will be used by the Haugaard Racing Team in the 2017 World Formula 4 UIM Powerboat Championship. The design will be used by Haugaard Racing Team and will adorn the powerboat until the final of the World Formula 4 UIM Powerboat Championship.
Entries will be judged by Formula 4 race boat driver, Sebastian Haugaard, and World Wrap Masters Head Judge, Ole Solskin Ravn. The winning design, which will be announced on Friday 17th March 2017, will be used in the World Wrap Masters Final during FESPA 2017 (8-12 May 2017) in Hamburg, Germany.
The winner will also receive a free trip to Hamburg, where they will have the opportunity to meet driver Sebastian Haugaard in person and see the racing boat being wrapped with their design during FESPA 2017.
For more information on the Wrap Masters Design Competition and the World Wrap Masters Final, visit: www.fespa2017.com/whats-on/wrap-masters-competition
RGVA creates a latex wrapped art gallery on wheels
Vehicle branding specialist company RGVA has wrapped a fleet of 10 trailers with bespoke works of art as part of a campaign with Freshlinc, a Lincolnshire-based fresh, chilled and horticultural haulage company. The aim of the campaign is to encourage people to engage in the arts, and each trailer features a different famous resident from the Lincolnshire region who has made a significant impact on the world, including the founder of the Royal College of Nursing, Dame Sarah Swift.
The designs, produced by local design agency Electric Egg, were latex printed on 3M IJ40 laminated vinyl, and are among the most detailed the team at RGVA has fitted to trailers of this size. The pin-sharp reproductions, which were fitted at Freshlinc’s Spalding base over three weeks, illustrate the power of the team’s HP Latex printers and the quality of the 3M materials it uses.
Transported – the community arts organisation that commissioned the project – asked Freshlinc employees to nominate subjects for the project, and the staff who made the winning suggestions are featured on the respective trailer’s rear door graphics alongside an explanation of their choice.
Freshlinc’s Commercial director, Ashley Holland, says: “Transported aims to bring art into the community, so this is a perfect collaboration as thousands of people see our trailers every single day. We have effectively put an art gallery on wheels that will travel an average 2,500 miles each week across the UK and Europe for the next three to six years.
“It’s creative campaigns like this that underline just how powerful truck-side promotions can be in reaching vast audiences.”
Avery Dennison says its wrap films are better and quicker to use
Avery Dennison has released a video where it claims that its Supreme Wrapping Film is superior to other competitive car wrapping films currently on the market, considering both finished quality and the time needed to complete a wrap. Two installers from an independent wrap shop put six different brands of vehicle wrap vinyl to the test with a focus on quality and installing, as if the job were for a real customer.
To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study for six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation.
The time it took to complete the vinyl installation, or the wrapping step, was the primary focus of the study. This was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all of the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16.
Guess what? Avery Dennison Supreme Wrapping Film was found to outperform the competition by having the fastest install time with the highest quality. Funny that.
Here’s the short version of the video below.
“Speed-wrapping cars has become a popular trend at trade shows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test,” said Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe. “The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared with competitive product offerings.
“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour. The high quality and dependability of the product makes the installation quick and easy with the smallest number of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and more reliable promises to customers.”
Wigston Signs offers bespoke wrapped fridge service
According to partner Chris Winkless, the family run firm is able to offer customers in the local area a fully bespoke service - including fitting - for less than £100. “There’s no limit to the design potential of the average fridge freezer,” he says.
Artwork can either be customer supplied or designed by the firm in-house to the customers brief. Prints are produced on either of the company’s Roland or Mutoh wide format printers and laminated for protection against scuffs and scratches.
“If the customer doesn’t have any artwork but has a firm idea of what they want are happy to produce artwork for them based upon the dimensions supplied,” he says.
Winkless says the firm is happy to fit the graphics for customers in the local area, and will ship the prints on easy to apply vinyl so those outside the catchment area can apply the graphics themselves.
Boss Dog opts for Roland
According to Boss Dog’s owner and founder Luca Cabano, the company prides itself in offering high quality wraps, therefore the new printer had to offer speed as well as print quality. “We feel the XR-640 offers this,” he says.
“Historically we have a long relationship with Roland reseller printMAX and we are used to working with Roland equipment, so we know the RIP software and we feel comfortable with running Roland machines. The XR-640 offers us quality and reliability, which is the comfort we need in our business to complete our ever increasing work load.”
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